Reports Media & Marketing

20/20 Vision MIDiA Research Predictions 2020

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller
Cover image for 20/20 Vision

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The 20,000 Foot View

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and sports in 2020 and the coming decade.

Key Insights The six meta trends that will shape the 2020s are: 

  1. The decade            vertical integration
  2. Social video            eat the world
  3. User-modified content 
  4. Engagement clusters 
  5. The abundance           
  6. Tech major            bundles

Other predictions for digital content in 2020 and beyond:

  • Music: radio            innovation; podcast acceleration;  a DIY                       traditional label models fracture; biometric           
  • Video: streaming            winners and losers; the rise            streaming bundles; growth in ad-supported           
  • Sports: Disney            brand equity to secure streaming            rights; sports rights holders start            reach over revenue
  • Games: exclusive            intensify; recession could hit            publisher            will change; Amazon gets into            streaming

In terms of our 2019 predictions we had an            success rate. Key correct predictions include:

  • Apple makes            a product; music catalogue acquisitions            accelerate; one more really big            and acquisition (M&A) (Sprint /            Mobile); virtual collective experience (Marshmello            Fortnite); Netflix will lose market            DAZN will dominate US boxing;            majors will disrupt gaming (Arcade            Stadia); Spotify will launch a            news podcast (El Primer Café)

Companies and brands mentioned in this report: Access Industries, ADA, Amazon, Amazon Music, Amazon Music HD, Amazon Prime Music, Apple, Apple Arcade; Apple Music, Apple TV+, Apple Watch, Atlantic, AVL, AWS, BBC, Beats One, Britbox, CD Baby, Columbia, Crackle Plus, Cyfrowy Polsat, DAZN, Deezer, Discovery, Disney, Disney+, Downtown Music Holdings, El Primer Café, EPL, ESPN+, Facebook, Fortnite, France Télévisions, Global, Google, Google Arcade, HBO Max, Hulu, IMDb TV, Instagram, ITV, Liberty Media, Lil Nas X, Lucas Films,            Marshmello, Marvel, Mitele, MLB, NBA, Netflix, NFL, NHL, Pandora, Peacock, Perform, Pixar, Portal Pluto TV,            Roku, SiriusXM, Sony, Spotify, Sprint, Stormzy, TikTok, T-Mobile, Universal Music, Warner Music, WWE, YouTube, YouTube Music, YouTube, Premium, Your Daily Drive

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