Reports Music Industry

Streaming Pricing Solid Outlook but Slowing Demand

Mark Mulligan
Cover image for Streaming Pricing
PDF Synopsis Presentation Spreadsheet

Login here

MIDiA clients

Login here to view this report

Get full access to this report and assets

If you are interested this report, or related reports such as International Consumer Sentiment for Streaming Video Monetisation 2019, Consumer Demand for Music Streaming Subscription Services and Content Bubbles and Streaming Peaks Media And Tech Trends That Will Shape 2018 And Beyond get in touch today to enquire about a report bundle.

Across a wide selection of Western countries, the streaming music and video subscription markets are reaching a high degree of maturity. As saturation for core products nears, further growth will depend upon factors such as pricing innovation and multiple subscriptions per household. This report uses new MIDiA consumer data to demonstrate the likely future adoption of music and video subscriptions, the impact of inflation on real-terms pricing and also a pricing elasticity model for music.

Companies and brands mentioned in this report:  Apple, Apple TV+ Amazon, Amazon Prime Video, Disney, Disney+, ESPN+, Hulu, Netflix