Consumer Ad Receptiveness Apathy, Evasion and Engagement
Get full access to this report and assets
If you are interested this report, or related reports such as Adblocker User Deep Dive High Value Users that Cannot Be Ignored, Digital Consumer Ad Profiles Targeting Music and Video Streamers and Four Marketing Principles for the Digital Economy 1.0 get in touch today to enquire about a report bundle.
On-demand audiences expect to be able to control their digital experiences, and many have opted for the ad-free oases of streaming subscriptions. While traditional media might be losing audience share it is not giving up the fight, instead investing heavily in ad tech that improves targeting and advertiser agility. However, the underlying problem is that the majority of audiences either evade or ignore ads. Consumer ad receptivity should not be taken for granted, and advertisers need to work harder than ever to ensure they are targeting the valuable audiences that do engage with ads ,rather than wasting spend on those that do not.
Companies and brands mentioned in this report: AdRoll, Amazon, Amobee, Ampersand, Charter, Comcast, Cox, Dax, Disney+, Exterion, Facebook, Global Radio, Hulu, IMDb TV, Innovid, ITV, Netflix, ReTargeter, Revcontent, Sky, Spotify, Telaria