MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Until Subscriptions Take Off, Is YouTube the Main Way to Build Emerging Market Audiences?

Zach Fuller

12 Sep 2018

Streaming has opened previously untapped emerging markets for music due to both heavy piracy and the absent legacy of a robust music industry, but monetisation remains lower in emerging markets because of the less developed digital ad markets.

3 min read

NFL issues warning to streaming services

Alistair Taylor

6 Sep 2018

Amazon Prime Video

Consumer behaviour

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability of streaming platforms to reliably deliver high-demand premium sports events to paying sports fans.

4 min read

Nike Has Initiated A New Era for Politicised Brands

Georgia Meyer

6 Sep 2018

Colin Kaepernick

Nike’s choice to use Colin Kaepernick as one of the faces of its Just Do It slogan anniversary campaign is the latest – but as yet unmatched in scale – step in overt brand politics. The issue which Nike has just dived into, has to be one of the most profoundly personal and local – and at the same time, national-conscience defining – issues of US politics on the table today.

4 min read

How Streaming is Changing the Shape of Music [Part I]

Mark Mulligan

6 Sep 2018

[This is the first of two thought pieces on how streaming is reshaping music from creation to consumption] The streaming era has arrived in the music business, but the music business has not yet fully arrived in the streaming era.

4 min read

Amazon is all in on advertising

Alistair Taylor

31 Aug 2018

ad supported streaming

advertising video on demand

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue streams from its video services, pushing into advertising video on demand (AVOD).

4 min read

Podcasts: Monetising Behind Streaming Paywalls

Georgia Meyer

31 Aug 2018

brand sponsorship

Spotify’s exclusive deal with The Joe Budden podcast, as well as upping the output from a weekly to a bi-weekly show, is demonstrative of the opportunity that music streaming services perceive podcasts offer for monetisation behind their paywalls.

4 min read

Why Today’s International Rollout of Facebook Watch is so Significant

Tim Mulligan

30 Aug 2018

emerging markets

Today marks the first phase in the international rollout of Facebook Watch, the social media giant’s answer to YouTube. Having been available only in the US for the past year, Facebook users in the UK, Ireland, Australia and New Zealand will from today be able to view Facebook Watch through their accounts.

4 min read

State of the YouTube Music Economy 2.0: A Turning Point for All Parties

Cover image for State of the YouTube Music Economy 2.0: A Turning Point for All Parties

Mark Mulligan

24 Aug 2018

YouTube is the most widely used streaming music app globally but it is also the most controversial one, locked in a perpetual struggle with music rights holders, with neither side quite trusting the intent of the other.

6 min read

Why Netflix Needs To Consider Advertising

Tim Mulligan

23 Aug 2018

Last Friday’s (August 17th) revelation, that global subscription video on demand (SVOD) market leader Netflix was running trailers on the service for its original content shows, has created a Voldemort (that which cannot be said) moment for the company.

3 min read

Quick Take: Twitch and Amazon’s Advertising Strategy

Zach Fuller

22 Aug 2018

digital advertising

It is the fastest growing segment of the business and yet until recently no one seems to have addressed the extent to which Amazon’s advertising is becoming an increasing force in ad land. Now that’s its online gaming streaming platform Twitch is targeting over $1 billion in annually in advertising, will the next two years see the e-commerce and cloud giant meaningfully break the digital ad duopoly held by Alphabet and Facebook? Firstly, some figures: Amazon’s advertising business could deliver as much as $8/9 billion USD for 2018.

2 min read

Tech Majors Square Up at the Intersection of Voice and Ecommerce

Georgia Meyer

22 Aug 2018

On the August 6th The Information published an article debunking the hype around the voice-activated shopping sector. Based on information gleaned from people present at an internal Amazon briefing, the article revealed that the numbers of people who use voice activated devices to shop are actually very small.

4 min read

The Medium is The Message

Georgia Meyer

20 Aug 2018

When Jonah Peretti, the founder and CEO of Buzzfeed, made the now famous statement that, “Content is King but distribution is the Queen, and she wears the trousers” back in 2015, he perhaps did not realise quite how instructive that observation would come to be for the media landscape.

4 min read

Facebook Becomes A Player In Indian Sports Rights

Tim Mulligan

17 Aug 2018

Despite the shock to Facebook’s growth narrative in the first half of 2018, the social media giant is not standing still in rolling out its global content strategy. First came the Cambridge Analytica data leaking scandal in April and then the unprecedented 20% plunge ($120 billion – equivalent to the loss of nearly four Spotifys) in its market cap in July, instigated by a decline in daily active users (DAUs) in Q2 2018.

3 min read

The End of Advertising

Georgia Meyer

17 Aug 2018

On 6th August, news broke that Facebook had approached the US’s largest banks with a request for them to share their customers’ private data. Upon news of this breaking in the Wall Street Journal, a Facebook spokesperson was swift to announce that this data would not be used for advertising purposes.

4 min read

Is Netflix on the Edge of Financial Disruption?

Tim Mulligan

16 Aug 2018

Monday’s news that Netflix’s long-serving CFO David Wells was stepping down from his position, has once again made the company’s financial operations the centre of attention. Wells's tenure oversaw an unprecedented level of debt issuance by the company with $8.

3 min read

Tech Majors Market Shares Q2 2018

Cover image for Tech Majors Market Shares Q2 2018

Mark Mulligan

15 Aug 2018

The tech world has no shortage of acronyms for the big tech companies (GAFA, GAAF, Fang, the four horsemen…). At MIDiA we like to keep things simple, just like the major record labels and major TV studios we call the big four tech companies the Tech Majors.

3 min read

Emerging Music Markets: Streaming’s Third Wave

Cover image for Emerging Music Markets: Streaming’s Third Wave

Mark Mulligan

10 Aug 2018

emerging markets

MIDiA has just published a new report that deep dives into how streaming is, or in some cases is not, lifting off in emerging markets. The regions we focused on were Russia, the Middle East, sub-Saharan Africa, China and India.

3 min read

Quick Take: Was This the Week Snapchat Officially Lost the Stories War?

Zach Fuller

10 Aug 2018

Daily Active users

It does not seem long ago that slowed growth was enough to imbue discussions around then social media enfant terrible Snapchat with rumours of decline. However, this week’s Q2 announcement was a defining one for the LA-based social media company.

2 min read

Disney Q3 Earnings: The Painful Transition To Direct-To-Consumer

Tim Mulligan

8 Aug 2018

Yesterday a besieged Bob Iger, chairman and CEO of Walt Disney Co. had to defend his company’s Q3 (calendar Q2) results against the inflated demands of Wall Street. Disney has come out with a bold strategy to compete directly with subscription video on demand (SVOD) services, with the announcement of its intent to launch a direct-to-consumer Disney originals content proposition in 2019, alongside the launch of streaming sports service ESPN+ in April 2018 .

3 min read

WhatsApp Is Open for Business (Finally)

Georgia Meyer

8 Aug 2018

Four years after Facebook purchased WhatsApp for $19 billion, the ubiquitous messaging app is ramping up its revenue potential with the launch last week of a suite of business tools and new advertising inventory on the app.

4 min read

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