MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

If Web3 is so forward-thinking, why is it so male dominated?

Cover image for If Web3 is so forward-thinking, why is it so male dominated?

Tatiana Cirisano

28 Feb 2022

gender equality

Strike up a five-minute conversation with someone in the Web3 space, and any combination of the words “forward-thinking”, “revolutionary”, and “equitable” is bound to come up. Many proponents of NFTs, DAOs, the metaverse, and other Web3 concepts seek to use decentralisation to dismantle ...

4 min read

Reflections from PG Connects London 2022

Cover image for Reflections from PG Connects London 2022

Karol Severin

25 Feb 2022

industry events

PG Connects London 2022 was the first in-person games industry event that I attended in over two years. Having spent the best part of the pandemic on Zoom, which quickly blurred the lines between a call and an event, walking into a physical venue was truly reinvigorating.

5 min read

Time for a metaverse reality check

Cover image for Time for a metaverse reality check

Hanna Kahlert

23 Feb 2022

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0. The Metaverse .

4 min read

Kanye’s Stem Player release is a real-time experiment in superfan targeting

Cover image for Kanye’s Stem Player release is a real-time experiment in superfan targeting

Tatiana Cirisano

23 Feb 2022

monetising fandom

Music streaming

Never one to follow tradition, Kanye West has announced that his next album, Donda 2 , will not be available on streaming services. Instead, he will release it exclusively on the Stem Player (a handheld speaker allowing creators to remix any recording that he launched in August 2021).

5 min read

Music creators – we want your insight!

Cover image for Music creators – we want your insight!

Mark Mulligan

22 Feb 2022

Audience Insight

Beyond our role in analysing, reporting, predicting, and consulting within music and media, MIDiA is a team of people - many of us creators too - who are committed to making a fairer, more sustainable and creator-friendly music industry.

1 min read

Why the markets are wrong about Paramount

Cover image for Why the markets are wrong about Paramount

Tim Mulligan

22 Feb 2022

Last Tuesday’s investor’s day presentation by Sheri Redstone, the chair of ViacomCBS and the president of National Amusements, should have been a milestone for the future of the media major. The event was held to announce the rebranding of the company to Paramount (the iconic name of its flagshi...

4 min read

BE THE CHANGE: Measuring the music industry’s inclusivity and diversity issue

Cover image for BE THE CHANGE: Measuring the music industry’s inclusivity and diversity issue

Srishti Das

17 Feb 2022

women making music

Last year, MIDiA Research along with TuneCore and Believe conducted a study BE THE CHANGE: Women making music . The study was based on the experiences of female creators and the hurdles that they face in creating, producing, and getting their music out there.

5 min read

Quick take: Roblox is another victim of the attention recession

Cover image for Quick take: Roblox is another victim of the attention recession

Karol Severin

17 Feb 2022

attention recession

Earlier this week, Roblox announced its fiscal year (FY) 2021 results. The market response was stark, wiping 20+% fromRoblox’s market cap. While the media is citing Roblox’s slowing growth (particularly in key markets such as the US), extended loss, and underperforming analyst expectations, Robl...

3 min read

Why the rise of a (former) political leader in the ranks of Meta spells regulatory compromise ahead

Cover image for Why the rise of a (former) political leader in the ranks of Meta spells regulatory compromise ahead

Hanna Kahlert

17 Feb 2022

This Wednesday, Nick Clegg – former MP and deputy Prime Minister of the UK – was promoted to President of Global Affairs at Meta, reporting directly to Mark Zuckerberg himself. According to Zuckerberg, “Nick will now lead our company on all our policy matters, including how we interact with go...

2 min read

Music artists are startups, and Silicon Valley is knocking

Cover image for Music artists are startups, and Silicon Valley is knocking

Tatiana Cirisano

15 Feb 2022

music investment

Music artists are startups, and Silicon Valley is knocking With big-name catalogue sales at one end, and alternative music funding at the other, the music and finance businesses are increasingly intertwined.

5 min read

How streaming is redefining what makes a global hit

Cover image for How streaming is redefining what makes a global hit

Tim Mulligan

15 Feb 2022

International Hit 2.0

The hallmark of the first wave of streaming disruption was video on demand functionality which unleashed a TV show commissioning boom focused upon scripted drama whole season releases. The ad-free subscription-based model removed the need for intrusive ad breaks and sponsor considerations as well as...

3 min read

Why Disney’s Encanto is a cross-generational success

Cover image for Why Disney’s Encanto is a cross-generational success

Ashleigh Millar

14 Feb 2022

For the last month and a half, Disney’s Encanto has been taking the world by storm . Encanto tells the story of the magical ‘Madrigal’ family who live in the mountains of Colombia, and the animated film’s soundtrack was composed by none other than Hamilton ’s Lin-Manuel Miranda.

5 min read

The past, present and future of the creator economy runs through Apple

Cover image for The past, present and future of the creator economy runs through Apple

Kriss Thakrar

11 Feb 2022

Creator economy

In previous posts, we have talked about the possibilities opening up for the next generation of creators . In particular, posts on fluid audio and social studios showed how music has the potential to become more collaborative, interactive and adaptive to the consumer, turning creation into a consume...

5 min read

What the boom in young artist catalogue sales says about the music market

Cover image for What the boom in young artist catalogue sales says about the music market

Tatiana Cirisano

11 Feb 2022

music catalogue

music catalogue M+A

Streaming Music

The catalogue-sales boom is one of the most talked about music trends of the past two years. Most of the conversation has, understandably, revolved around aging icons, like Bob Dylan and Bruce Springsteen, whose catalogues have fetched hundreds of millions of dollars each.

4 min read

Microsoft sets the scene for regulator scrutiny around Activision deal

Cover image for Microsoft sets the scene for regulator scrutiny around Activision deal

Karol Severin

10 Feb 2022

Brad Smith, president and vice chair at Microsoft, published a post on Microsoft’s website yesterday , outlining the company’s new Open App Store principles and addressing key questions around exclusivity going forward.

4 min read

Why Spotify cannot afford to make it three out of three with podcasts

Cover image for Why Spotify cannot afford to make it three out of three with podcasts

Mark Mulligan

10 Feb 2022

It has been a couple of weeks that Spotify would be glad to forget – if it could. Although many of the arguments have been emotionally charged and the debate says as much about people’s political beliefs as it does business strategy, it is indisputable that there is a lot at stake for Spotify.

6 min read

The music industry (still) has a culture problem

Cover image for The music industry (still) has a culture problem

Hanna Kahlert

10 Feb 2022

Media and Marketing

2022 is set to be a year of great change (and consolidation of change) in entertainment and beyond . However, some things, it seems, have stayed the same. Last month, Rolling Stone reported that nine out of the 10 highest-paid musicians in 2021 were men.

7 min read

Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?

Cover image for Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?

Keith Jopling

8 Feb 2022

Music streaming

Content Creators

As the music industry continues to debate the many pros and cons of ‘the streaming era’ (while enjoying the unprecedented industry growth that it has brought), the spotlight can sometimes move away from those artists and songwriters who make a living from music but are not the big stars or house...

4 min read

From binging to burnout: the creator economy’s fault line

Cover image for From binging to burnout: the creator economy’s fault line

Mark Mulligan

8 Feb 2022

Cultural trends

The streaming revolution has been built upon audience choice and control, replacing linear with on-demand and in turn opening whole new consumption paradigms. No user behaviour better encapsulates this shift than binge watching, which is done by 60% of video subscribers.

4 min read

Why the market has already solved the Danish “Netflix tax” local content focus

Cover image for Why the market has already solved the Danish “Netflix tax” local content focus

Tim Mulligan

8 Feb 2022

A planned piece of legislation being introduced by Denmark is poised to have a wide-ranging impact on the future of localised streaming content. The so-called “Netflix tax” will be levied upon the operating companies that are delivering commercial video streaming subscription services in the Sca...

3 min read

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