Star Wars blog by MIDiA Research

Blog: Star Wars

Fandom’s Icarus phenomenon: The hype cycle of the attention economy

Blog post by Hanna Kahlert

6 Aug 2021

Fandom is now entrenched as the success determinator of the saturated attention economy. With so much entertainment competing at all times, it is sentiment which draws audiences back for more. Rather than…

Lockdown & Dragons: Fantasy proves the fandom effect

Blog post by Hanna Kahlert

8 Apr 2021

Games

Media and Marketing

fandom

With vaccine rollouts gaining momentum, the post-COVID attention crunch is looming large for the digital entertainment propositions which have all experienced booms over lockdown. The competition is on…

What Star Wars in Fortnite Tells Us About the Future of Digital Entertainment

Blog post by Karol Severin

10 Dec 2019

cross-entertainment strategy

cross-format entertainment

cross-platform entertainment

It has been revealed that Disney will soon be premiering a scene from its upcoming The Rise of Skywalker film. What makes this a truly newsworthy story is that the event will take place inside Fortnite’s…

Disney+ Has Tapped the Cultural Zeitgeist with the Mandalorian

Blog post by Tim Mulligan

6 Dec 2019

baby yoda

disney

midia index

With 10 million sign ups in its first day, there is no doubt that Disney+ has tapped strong latent demand in what is already a highly saturated US streaming video market. What differentiates market…

Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Blog post by Alistair Taylor

14 Nov 2019

21st century fox

all-encompassing offering

AppleTV+. Market saturation

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning…

Fox News to ‘New Fox’: What is Left After Disney Deal

Blog post by Alistair Taylor

1 Apr 2019

cbs

disney

Equity stake

On the 20th March 2019 , The Walt Disney Company’s acquisition of Rupert Murdoch’s 21 st Century Fox became official. What did Disney acquire? The $71.3 billion merger significantly strengthens Disney’s…

Corporate Mergers and the Battle for Fandom

Blog post by Zach Fuller

22 Jun 2018

Comcast

corporate mergers

disney

Back in 1999, the Cluetrain Manifesto appeared across the nascent web as a predictive gospel of what this new technology meant for commerce. Still revered among software entrepreneurs, the ebook outlined…

Disney At The End of 2015: A Tale Of Two Brands

Blog post by Tim Mulligan

23 Dec 2015

disney

ESPN+

lucas films

Friday’s downgrade of Disney stock by BTIG analyst Richard Greenfield to a sell rating was based upon the current travails of its Sports broadcasting flagship ESPN. This resulted in a 4% decline in Disney’s…