Blog: BritBox

Last Friday, ITV announced the sale of its entire 50% interest subscription video on demand (SVOD) service to its partner and fellow shareholder, BBC Studios (the commercial arm of the BBC). BritBox was Launched in in 2017 as a joint venture between BBC Studios and ITV.

Last Thursday marked the official UK launch of BritBox –the British broadcasting industry’s answer to the D2C services currently redefining how viewers consume TV shows. Britbox launched in 2017 and built up a subscriber base of 650,000 in the US and Canada on the back of being able to position itself as a niche streaming provider of British content.