Online video blog by MIDiA Research

Blog: Online video

Another Week, Another Direct-To-Consumer Service Comes To Market

Blog post by Tim Mulligan

13 Feb 2019

On Sunday (February 10), movie catalogue specialist Epix announced the launch of its first direct-to-consumer service Epix Now. Access to Epix’s programming was previously only available through its…

ESPN+ leverages UFC appeal to double subscriber base to 2 million in five months

Blog post by Alistair Taylor

8 Feb 2019

BAMTech

combat sports

direct-to-consumer

Disney announced in its Q1 earnings call on Tuesday that its sports-centric streaming service ESPN+ had surpassed two million subscribers, doubling its subscriber base in less than five months. Launched…

Eleven Sports Loses Serie A Rights As Partnership With IMG Ends

Blog post by Alistair Taylor

1 Feb 2019

Allsvenskan

audience acquisition

Bundesliga

Eleven Sports, the fledgling sports-centric streaming service has lost the UK and Irish rights for Serie A and Eredivisie, following a strategic decision to ‘amicably’ end its partnership with international…

Hulu Takes Aim At Netflix

Blog post by Tim Mulligan

25 Jan 2019

hulu

netflix

Online video

From February 26th, Hulu, currently the number three subscription video on demand (SVOD) service in the US, will reduce its ad-supported offering from $7.99 to $5.99. This comes one week after Netflix…

UFC’s Debut on ESPN+ Draws In Record Subs

Blog post by Alistair Taylor

24 Jan 2019

Bellator

DAZN

The Ultimate Fighting Championship (UFC) debuted on ESPN+ this past weekend, featuring the highly touted championship fight, which saw Henry Cejudo knockout current Bantamweight champion TJ Dillashaw in…

DAZN Stepping Up Its Domestic Rights Offering – Insurgent come Enforcer?

Blog post by Alistair Taylor

17 Jan 2019

Bundesliga

D-Day

DAZN

Having grown its portfolio for premium international and domestic sporting rights, DAZN is now starting to graduate from a disruptor into an established part of the landscape. Emphasised by its latest…

Amazon Dives Into Ad-Supported Video With IMDB Freedive

Blog post by Tim Mulligan

16 Jan 2019

IMDB

IMDb Freedive

Online video

Last week’s US launch of IMDB Freedive marks Amazon’s long anticipated move into ad-supported Video on Demand (AVOD). IMDB is the long-standing Amazon subsidiary which operates as a film data base…

Why 2021 Could Kill TV, Save Apple and Mark the End of Ads in Broadcast Sports

Blog post by Georgia Meyer

9 Jan 2019

21st century fox

apple earnings

beats

2021–22 are the years when the world’s most expensive premium domestic sports rights come up for renewal. In the US the NFL, MLB and NHL broadcast rights will all be up for tender, whilst in the UK…

Will ‘Pause Ads’ Flourish or Fail?

Blog post by Georgia Meyer

3 Jan 2019

hulu

Online video

Pause Ads

AT&T and Hulu have announced a trial for a new ‘pause’ ad format, whereby ads are placed on screens the moment a user literally presses ‘pause’ on content. As consumers become more adept at avoiding…

Why T-Mobile Has Pressed The Pause Button On Its Video Disruption Plans

Blog post by Tim Mulligan

21 Dec 2018

Mobile content

Online video

post-net neutrality

This week it was revealed that the US’s third-largest Telco carrier, T-Mobile, was delaying the launch of its much vaunted video service into 2019. This comes after the attention-grabbing company…

Knockout Blow For Eleven Sports?

Blog post by Alistair Taylor

13 Dec 2018

additive service

Audience behaviour

BBC

Eleven Sports, the insurgent subscription video on demand (SVOD) service, is considering closing its operations in the UK and Ireland after failing to secure distribution via traditional TV operators.…

Superstars and Specialist Services: Will OTRO Bring Value to Fans, Footballers and their Financiers?

Blog post by Georgia Meyer

7 Dec 2018

digital content

Mobile content

niche audiences

As debates on the sustainability of various digital content business models continue to play out live, OTRO, a new entrant to the market offers an opportunity to marry competing points of view. OTRO: the…

Sport1 To Drop US-centric Channel in Favour of Esports

Blog post by Alistair Taylor

5 Dec 2018

addressable audience

audience demographics

broadcaster

German broadcaster Sport1 is replacing its US sport focused channel for the very first German-speaking esports channel. Sport1 announced last week that the channel dubbed eSports1 will launch in Germany,…

The Implications Of Amazon’s Bid For Fox’s Regional Sports Networks

Blog post by Tim Mulligan

21 Nov 2018

21CF

21st century fox

AT&T

Hot on the heels of 21CF (21stCentury Fox) securing a renewal of its multi-year distribution deal with the leading US pay TV operator AT&T; 21CF’s regional US Sports networks are now in play. According…

Sky Shows Hand With Bid For Scottish Football TV Rights

Blog post by Alistair Taylor

12 Nov 2018

assets

broadcast rights

Sky sports has doubled down on UK football and is the firm favourite to acquire the exclusive rights to broadcast Scottish football (SPFL), having bid £100 million for the next block of rights, starting…

Sky and BT announce long term partnership for cross-supply of content

Blog post by Alistair Taylor

2 Nov 2018

addressable audience

Amazon Prime

attention economy

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December, the partnership…

Discovery Taking PGA Tour Golf Global

Blog post by Alistair Taylor

24 Oct 2018

audience

Boxing

DAZN

Eurosport-parent Discovery and the PGA Tour have unveiled GolfTV, an upcoming international golf-centric subscription video on demand (SVOD) service. The announcement follows a 12-year, $2 billion June…

Is Rugby in a state of crisis?

Blog post by Alistair Taylor

12 Oct 2018

audience reach

consumer behaviour

CVC

The value of Rugby has suffered another major blow in what has already been a tumultuous year financially for the sport. The asking price for the Six Nations title sponsorship has plunged 64% to just £6…

Google Reveals Interactive YouTube Ad Tools as it Prepares to Compete with Amazon

Blog post by Zach Fuller

2 Oct 2018

digital advertising

facebook

Online video

Ads on YouTube are about to get a lot more interactive. With competition from Amazon heating up, Google is doubling down on the competitive advantage of its video assets, namely YouTube’s unrivalled…

Tencent Announces Strategic Pivot, Focusing On Cloud and AI

Blog post by Alistair Taylor

2 Oct 2018

Alibaba

business services

Chinese regulators

Chinese tech major Tencent announced its first restructuring in six years and third in its 20 year history, including creating a new division to focus on business services such as cloud computing. This…

Showing 61 to 80 of 310 results.