Facebook blog by MIDiA Research

Blog: Facebook

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

The social reckoning is nigh: The Haugen testimony and Facebook blackout hint at imminent regulatory changes

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Blog post by Hanna Kahlert

7 Oct 2021

The race between social media (and broader tech) innovation and governmental regulation has been a bit of a hare and the tortoise situation for the past decade-plus. However, the digital-first transition...

Creator tools are changing the power dynamic of audiences and platforms

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Blog post by Hanna Kahlert

31 Aug 2021

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the...

Facebook just got into social music; the industry should take note

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Blog post by Hanna Kahlert

12 Aug 2021

social music app

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music...

The record labels are weaning themselves off their Spotify dependency

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Blog post by Mark Mulligan

6 Aug 2021

The major labels had a spectacular streaming quarter, registering 33% growth on Q2 2020 to reach $3.1 billion. Spotify had a less impressive quarter, growing revenues by just 23%. After being the industry’s...

Instagram continues to perform strongly despite inconsistent brand identity

Blog post by Hanna Kahlert

30 Jun 2021

Media and Marketing

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends...

From network to Bulletin: Is this the future of Facebook?

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Blog post by Hanna Kahlert

10 Jun 2021

Due to generational shifts, the passage of time, and pure competition from other entertainment alternatives, social media is changing . Younger users are flocking to fast-paced, original content-driven...

Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

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Blog post by Hanna Kahlert

27 May 2021

Facebook is now old enough that there are teenagers on it that are younger than it is. In the time that it has been around, it has reinvented social media . It has also had to do some reinventing of itself,...

The social studio will empower the next million producers

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Blog post by Kriss Thakrar

23 Apr 2021

MIDiA recently explored the concept of the social studio and the more sophisticated tools for creation that are being embedded in social media platforms. It did not take long for this to go from concept...

Facebook faces anti-trust lawsuits, sounding a warning to big tech

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Blog post by Hanna Kahlert

16 Dec 2020

Last Wednesday, 48 US State attorneys general and the US Federal Trade Commission filed lawsuits against Facebook, echoing the hearings before Congress earlier this year in declaring that the company’s...

Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Cover image for Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Blog post by Alistair Taylor

24 Aug 2020

streaming service

Streaming insurgent LiveScore launched its first ever over-the-top (OTT), ad-supported direct-to-consumer (D2C) streaming proposition in the UK back in June, harbouring a similar rights portfolio to that...

We are at a turning point for social music

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Blog post by Mark Mulligan

4 Aug 2020

In recent days we have seen three major developments that, collectively, are a potential pivot point for social music: 1. TikTok close to a US-entity buyout by Microsoft to avoid potential sanctions, following...

TwitchSports: Amazon throws sports into the starting line-up

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Blog post by Alistair Taylor

29 Jul 2020

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users...

To be Silent is to be Complicit – On Which Side of History Will the NFL be Remembered?

Cover image for To be Silent is to be Complicit – On Which Side of History Will the NFL be Remembered?

Blog post by Alistair Taylor

3 Jun 2020

Blacklivesmatter

blackouttuesday

Yesterday, social media went silent as it observed #BlackOutTuesday . Following George Floyd’s killing by a Minneapolis police officer, athletes and teams have all spoken up in solidarity, demanding...

The Last Dance – ESPN Raining Threes

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Blog post by Alistair Taylor

18 May 2020

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, US broadcaster ESPN played its trump card to capitalise on the thirst for stimulating content during...

YouTube Ad Revenue Continues To Grow But For How Much Longer?

Cover image for YouTube Ad Revenue Continues To Grow But For How Much Longer?

Blog post by Tim Mulligan

30 Apr 2020

On Tuesday (28th April), Alphabet, the holding company for Google released its Q1 2020 results. The performance of Google is hugely important across both the digital economy and the financial sector. Google...

Watch Out, Twitch, YouTube and Apple Arcade: Facebook Gaming Is Coming For Your Market Share

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Blog post by Karol Severin

21 Apr 2020

facebook games app

Facebook has launched a new app, Facebook Gaming, currently available on Google Play. Though the company has been in games for years, this is a major development in its games-related strategy as...

Forget Virtual – UFC and NRL going Remote

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Blog post by Alistair Taylor

10 Apr 2020

Associated Press

With fans currently starved of sports entertainment during lockdown, rights holders are jumping out of the gate to be the first to put on live sports to serve any form of quick fix to see a jump in engagement....

How Will Finance’s Interest in Music Impact the Industry Compared to Big Tech?

Blog post by Zach Fuller

16 Dec 2019

With Hipgnosis continuing to acquire copyright, coupled with Warner Music Group and Providence Equity’s announcement of Tempo Music Investments, the finance industry’s interest in the recorded music...

NFL Adding Music to Its Playbook

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Blog post by Alistair Taylor

4 Nov 2019

archived footage

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships...

BBC Kids to LADbible: Video Providers Expand Their Reach

Blog post by Amanda Stears

18 Oct 2019

In the streaming era, having international reach is just as important as being an established local brand. This week (October 14) sees TV players Tubi, Facebook Watch and Youku each expanding content reach...

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