Facebook blog by MIDiA Research

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Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Google Reveals Interactive YouTube Ad Tools as it Prepares to Compete with Amazon

Blog post by Zach Fuller

2 Oct 2018

digital advertising

Ads on YouTube are about to get a lot more interactive. With competition from Amazon heating up, Google is doubling down on the competitive advantage of its video assets, namely YouTube’s unrivalled...

Has the BBC Cured Streaming Latency?

Blog post by Alistair Taylor

21 Sep 2018

2018 FIFA World Cup

2022 FIFA World Cup

Two weeks ago , the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights. It must therefore come as...

Big Brother Axed By Channel 5, But It Is Not All Bad News For Endemol

Cover image for Big Brother Axed By Channel 5, But It Is Not All Bad News For Endemol

Blog post by Alistair Taylor

14 Sep 2018

Dutch production house Endemol is no longer going to be making cult reality TV show Big Brother for Viacom’s UK terrestrial channel, Channel 5. It announced that it was “disappointed not to reach an...

S4 Capital's Growth Strategy

Blog post by Zach Fuller

14 Sep 2018

Advertising industry

digital advertising

F. Scott Fitzgerald famously said there are no second acts in American lives. Sir Martin Sorrell however is not an American, despite having conducted extensive business in the US and being rumoured to...

Amazon is all in on advertising

Blog post by Alistair Taylor

31 Aug 2018

ad supported streaming

advertising video on demand

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue streams from its...

Why Today’s International Rollout of Facebook Watch is so Significant

Blog post by Tim Mulligan

30 Aug 2018

emerging markets

Today marks the first phase in the international rollout of Facebook Watch, the social media giant’s answer to YouTube. Having been available only in the US for the past year, Facebook users in the UK,...

The Medium is The Message

Blog post by Georgia Meyer

20 Aug 2018

When Jonah Peretti, the founder and CEO of Buzzfeed, made the now famous statement that, “Content is King but distribution is the Queen, and she wears the trousers” back in 2015, he perhaps did not...

Facebook Becomes A Player In Indian Sports Rights

Blog post by Tim Mulligan

17 Aug 2018

Despite the shock to Facebook’s growth narrative in the first half of 2018, the social media giant is not standing still in rolling out its global content strategy. First came the Cambridge Analytica...

The End of Advertising

Blog post by Georgia Meyer

17 Aug 2018

On 6th August, news broke that Facebook had approached the US’s largest banks with a request for them to share their customers’ private data. Upon news of this breaking in the Wall Street Journal,...

Tech Majors Market Shares Q2 2018

Cover image for Tech Majors Market Shares Q2 2018

Blog post by Mark Mulligan

15 Aug 2018

The tech world has no shortage of acronyms for the big tech companies (GAFA, GAAF, Fang, the four horsemen…). At MIDiA we like to keep things simple, just like the major record labels and major TV studios...

WhatsApp Is Open for Business (Finally)

Blog post by Georgia Meyer

8 Aug 2018

Four years after Facebook purchased WhatsApp for $19 billion, the ubiquitous messaging app is ramping up its revenue potential with the launch last week of a suite of business tools and new advertising...

Wall Street Begins to Unfriend Facebook

Blog post by Tim Mulligan

26 Jul 2018

Yesterday (July 25 th ) Facebook announced its Q2 earnings and the results were not what the big financial speculators were looking for. Revenue for the quarter was $13.32 billion versus the $13.36 billion...

Snapchat Cuts Snapcash but Continues to Grow Commerce Strategy

Blog post by Georgia Meyer

25 Jul 2018

Almost four years after launching Snapcash Snap has decided to call time on the peer-to-peer payment service. On the surface Snapcash was set up to facilitate simple transfers of money between friends....

Facebook Looks to Snapchat For Best Practice in the Battle For AR Supremacy

Blog post by Georgia Meyer

20 Jul 2018

Facebook has once again co-opted an innovative social media product development from Snap – the parent company of Snapchat. Firstly, it incorporated Snapchat’s uniquely differentiated stories functionality,...

Facebook deal with the English Premier League concerns traditional broadcasters

Blog post by Alistair Taylor

10 Jul 2018

Facebook, the latest tech major to get involved with sports streaming, last week agreed its first ever rights deal with the English Premier league (EPL). This deal signified another step towards the transition...

How Tencent is Successfully Monetising a Messaging App Ecosystem

Blog post by Alistair Taylor

6 Jul 2018

digital content

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is the only company...

Where Verizon went wrong with go90

Blog post by Tim Mulligan

3 Jul 2018

Last week Verizon, the US’s second largest telco provider with 116 million wireless subscribers, announced the closure of its pioneering mobile-first video streaming service which launched in 2015. Go90...

IGTV and How To Make Video Work in The Messaging App Ecosystem

Blog post by Tim Mulligan

26 Jun 2018

The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating...

What’s in a Log-In? Social Platform Wars 2018

Blog post by Zach Fuller

15 Jun 2018

Snap Inc has launched an alternative to the ubiquitous ‘log-in with Facebook’ offer, which commands the paucity of visual real estate available on app screens. This follows Snap’s recent announcement...

Facebook — The Video News Hegemon?

Blog post by Tim Mulligan

11 Jun 2018

Last Wednesday Facebook officially announced that it was partnering with a number of well-known news publishers to provide original news programmes that will feature on Watch, Facebook’s video service...

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