facebook blog by MIDiA Research

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Big Brother Axed By Channel 5, But It Is Not All Bad News For Endemol

Blog post by Alistair Taylor

14 Sep 2018

Dutch production house Endemol is no longer going to be making cult reality TV show Big Brother for Viacom’s UK terrestrial channel, Channel 5. It announced that it was “disappointed not to reach an…

S4 Capital's Growth Strategy

Blog post by Zach Fuller

14 Sep 2018

Advertising industry

communications

digital advertising

F. Scott Fitzgerald famously said there are no second acts in American lives. Sir Martin Sorrell however is not an American, despite having conducted extensive business in the US and being rumoured to…

Amazon is all in on advertising

Blog post by Alistair Taylor

31 Aug 2018

Ad Supported

ad supported streaming

advertising video on demand

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue streams from its…

Why Today’s International Rollout of Facebook Watch is so Significant

Blog post by Tim Mulligan

30 Aug 2018

emerging markets

facebook

Facebook Watch

Today marks the first phase in the international rollout of Facebook Watch, the social media giant’s answer to YouTube. Having been available only in the US for the past year, Facebook users in the UK,…

The Medium is The Message

Blog post by Georgia Meyer

20 Aug 2018

Brand safety

Democracy

facebook

When Jonah Peretti, the founder and CEO of Buzzfeed, made the now famous statement that, “Content is King but distribution is the Queen, and she wears the trousers” back in 2015, he perhaps did not…

Facebook Becomes A Player In Indian Sports Rights

Blog post by Tim Mulligan

17 Aug 2018

facebook

india

La Liga

Despite the shock to Facebook’s growth narrative in the first half of 2018, the social media giant is not standing still in rolling out its global content strategy. First came the Cambridge Analytica…

The End of Advertising

Blog post by Georgia Meyer

17 Aug 2018

facebook

Media

Mobile content

On 6 th August, news broke that Facebook had approached the US’s largest banks with a request for them to share their customers’ private data. Upon news of this breaking in the Wall Street Journal,…

Tech Majors Market Shares Q2 2018

Blog post by Mark Mulligan

15 Aug 2018

Alphabet

Apple

facebook

The tech world has no shortage of acronyms for the big tech companies (GAFA, GAAF, Fang, the four horsemen…). At MIDiA we like to keep things simple, just like the major record labels and major TV studios…

WhatsApp Is Open for Business (Finally)

Blog post by Georgia Meyer

8 Aug 2018

facebook

instagram

messaging apps

Four years after Facebook purchased WhatsApp for $19 billion, the ubiquitous messaging app is ramping up its revenue potential with the launch last week of a suite of business tools and new advertising…

Wall Street Begins to Unfriend Facebook

Blog post by Tim Mulligan

26 Jul 2018

facebook

FANGs

tech majors

Yesterday (July 25 th ) Facebook announced its Q2 earnings and the results were not what the big financial speculators were looking for. Revenue for the quarter was $13.32 billion versus the $13.36 billion…

Snapchat Cuts Snapcash but Continues to Grow Commerce Strategy

Blog post by Georgia Meyer

25 Jul 2018

facebook

messaging apps

Mobile content

Almost four years after launching Snapcash Snap has decided to call time on the peer-to-peer payment service. On the surface Snapcash was set up to facilitate simple transfers of money between friends.…

Facebook Looks to Snapchat For Best Practice in the Battle For AR Supremacy

Blog post by Georgia Meyer

20 Jul 2018

facebook

instagram

snapchat

Facebook has once again co-opted an innovative social media product development from Snap – the parent company of Snapchat. Firstly, it incorporated Snapchat’s uniquely differentiated stories functionality,…

Facebook deal with the English Premier League concerns traditional broadcasters

Blog post by Alistair Taylor

10 Jul 2018

Amazon

BBC

broadcasters

Facebook, the latest tech major to get involved with sports streaming, last week agreed its first ever rights deal with the English Premier league (EPL). This deal signified another step towards the transition…

How Tencent is Successfully Monetising a Messaging App Ecosystem

Blog post by Alistair Taylor

6 Jul 2018

China

digital content

facebook

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is the only company…

Where Verizon went wrong with go90

Blog post by Tim Mulligan

3 Jul 2018

facebook

Go90

netflix

Last week Verizon, the US’s second largest telco provider with 116 million wireless subscribers, announced the closure of its pioneering mobile-first video streaming service which launched in 2015. Go90…

IGTV and How To Make Video Work in The Messaging App Ecosystem

Blog post by Tim Mulligan

26 Jun 2018

facebook

IGTV

instagram

The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating…

What’s in a Log-In? Social Platform Wars 2018

Blog post by Zach Fuller

15 Jun 2018

Evan Spiegel

facebook

instagram

Snap Inc has launched an alternative to the ubiquitous ‘log-in with Facebook’ offer, which commands the paucity of visual real estate available on app screens. This follows Snap’s recent announcement…

Facebook — The Video News Hegemon?

Blog post by Tim Mulligan

11 Jun 2018

ABC News

cnn

facebook

Last Wednesday Facebook officially announced that it was partnering with a number of well-known news publishers to provide original news programmes that will feature on Watch, Facebook’s video service…

Facebook Aims to Bring The Fun Back Into Music

Blog post by Mark Mulligan

5 Jun 2018

Ad Supported

dubsmash

facebook

Facebook has announced its long mooted move into music. As widely anticipated the service offering focuses on using music to add context to social experiences. The official blog outlines two key use cases:…

Spotify’s Censorship Crisis is About Social Responsibility

Blog post by Mark Mulligan

30 May 2018

curation

editorial

facebook

Spotify has been forced into something of a rethink regarding its hate speech policy. Spotify announced it was removing music from playlists of artists that do not meet its new policy regarding hate speech…

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