Facebook blog by MIDiA Research

Blog: Facebook

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Have We Reached Peak Tech?

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Blog post by Mark Mulligan

27 Sep 2019

In last week’s Take Five I highlighted a Vox story which reported that over the last year the number of companies using terms like ‘tech’ or technology’ in their documents is down 12%. This is...

NFL Tackles Gen Z through Social Media Platforms

Blog post by Amanda Stears

17 Sep 2019

5 September marked the kick-off of the 2019 National Football League (NFL) season – its 100th season to-date. This will be particularly relevant for broadcasters and sports rights holders alike, as the...

Is Facebook Ready to Step into the World of Portal?

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Blog post by Tim Mulligan

8 Aug 2019

Facebook’s intent to partner with major video content companies though their nascent Portal video streaming device has once again brought the role of long-form video to the fore for the social media...

Not So Galactico; What Went Wrong for La Liga?

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Blog post by Alistair Taylor

7 Aug 2019

addressable audience

broadcast deals

carriage partnerships

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and Ireland after...

Take Five (the big five stories and data you need to know) August 5th 2019

Blog post by Mark Mulligan

5 Aug 2019

Spotify - steady sailing, for now: Spotify hit 108 million subscribers in Q2 2019 – which is exactly what we predicted. Spotify continues to grow in line with the wider market, maintaining...

Is YouTube MLB’s Answer to Tap into Younger Audience?

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Blog post by Alistair Taylor

29 Jul 2019

cable consumption

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s...

Sports and the Tech Majors: A Competitive Partnership

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Blog post by Hanna Kahlert

8 Jul 2019

Amazon Prime Instant Video

d-day for sporting rights

We’re pleased to announce the launch of our Sports research practice. The Sports vertical provides comprehensive global analysis of the key players unleashing disruption in the business of sport broadcasting,...

Libra: A Reckoning for Crypto… or for Facebook?

Blog post by Hanna Kahlert

25 Jun 2019

emerging markets

Last week Facebook and its network of partners, including Spotify, MasterCard and Uber, announced the development of a new cryptocurrency, Libra , planned to go live next year. As the first tech major...

Libra and the Media: What Does Facebook’s Move into Cryptocurrency Mean for Content Monetisation?

Blog post by Zach Fuller

20 Jun 2019

content monetisation

Zuckbucks have landed, albeit by a different name. The simply named Libra (MIDiA is still holding out for Jeff’s Pesos being Amazon’s official coin) is Facebook’s first venture into the world of...

Spotify Takes Aim at Radio, Again

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Blog post by Mark Mulligan

13 Jun 2019

ad supported streaming

ad supported streaming audio

Spotify has launched a radio-like feature set for premium subscribers in the US called Your Daily Drive. Although it is only positioned as a playlist, the content mix includes podcast news content...

Battle of the Docuseries: Who Mirrored Who?

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Blog post by Alistair Taylor

13 Jun 2019

addressable audience

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian manager Marcelo Bielsa’s...

Amazon’s Ad Supported Strategy Goes Way Beyond Music

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Blog post by Mark Mulligan

17 Apr 2019

ad supported strategy

ad supported streaming

Amazon is reportedly close to launching an ad supported streaming music offering . Spotify’s stock price took an instant tumble. But the real story here is much bigger than the knee-jerk reactions...

Why Facebook Can Be the Future of Social Music, But Isn’t Yet

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Blog post by Mark Mulligan

21 Mar 2019

Facebook messenger

Facebook recently secured licensing deals with music rightsholders in India , an important step in what has thus far been an underwhelming social music strategy since first inking rights deals in June...

Why Did Facebook’s EPL Rights Deal Collapse?

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Blog post by Alistair Taylor

15 Mar 2019

The English Premier League (EPL) is now back on the market with its rights for Thailand, Laos, Cambodia and Vietnam following its deal with Facebook collapsing. Back in July 2018 , the social media giant...

Facebook: Will The Next 15 years Be As Favourable To The Social Media Hegemon?

Blog post by Tim Mulligan

5 Feb 2019

Yesterday (4th February) marked Facebook’s 15-year anniversary. Arguably no other company, with the notable exception of Google, has had as significant impact on our collective digital lives as the US...

DAZN Stepping Up Its Domestic Rights Offering – Insurgent come Enforcer?

Blog post by Alistair Taylor

17 Jan 2019

Having grown its portfolio for premium international and domestic sporting rights, DAZN is now starting to graduate from a disruptor into an established part of the landscape. Emphasised by its latest...

Google, Facebook, And The Coming Big Tech Disruption

Blog post by Tim Mulligan

12 Dec 2018

2018 has turned out to be the year in which the seemingly invulnerable tech majors started to come unstuck. So far, Facebook has fallen the furthest in both the eyes of regulators and the general public...

The Meta Trends that Will Shape 2019

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Blog post by Mark Mulligan

16 Nov 2018

2019 tech and media predictions

MIDiA has just published its annual predictions report . Here are a few highlights. 2018 was another year of change, disruption and transformation across media and technology. Although hyped technologies...

Facebook Launches Its Smart Speaker: A Few Strategic Considerations For Portal

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Blog post by Zach Fuller

9 Oct 2018

Earlier this year, MIDiA predicted that Facebook would join the smart speaker market. A TV dongle or smart speaker: It makes strategic sense for Facebook to develop a TV dongle like Amazon’s Fire Stick...

Google Reveals Interactive YouTube Ad Tools as it Prepares to Compete with Amazon

Blog post by Zach Fuller

2 Oct 2018

digital advertising

Ads on YouTube are about to get a lot more interactive. With competition from Amazon heating up, Google is doubling down on the competitive advantage of its video assets, namely YouTube’s unrivalled...

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