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Spotify Takes Aim at Radio, Again

Blog post by Mark Mulligan

13 Jun 2019

Spotify has launched a radio-like feature set for premium subscribers in the US called Your Daily Drive. Although it is only positioned as a playlist, the content mix includes podcast news content and...

Battle of the Docuseries: Who Mirrored Who?

Blog post by Alistair Taylor

13 Jun 2019

addressable audience

All or Nothing

capital

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian manager Marcelo Bielsa’s...

Amazon’s Ad Supported Strategy Goes Way Beyond Music

Blog post by Mark Mulligan

17 Apr 2019

Ad Supported

ad supported strategy

ad supported streaming

Amazon is reportedly close to launching an ad supported streaming music offering . Spotify’s stock price took an instant tumble. But the real story here is much bigger than the knee-jerk reactions of...

Why Facebook Can Be the Future of Social Music, But Isn’t Yet

Blog post by Mark Mulligan

21 Mar 2019

facebook

Facebook messenger

facebook music

Facebook recently secured licensing deals with music rightsholders in India , an important step in what has thus far been an underwhelming social music strategy since first inking rights deals in June...

Why Did Facebook’s EPL Rights Deal Collapse?

Blog post by Alistair Taylor

15 Mar 2019

BeIN Sports

bidding

brand image

The English Premier League (EPL) is now back on the market with its rights for Thailand, Laos, Cambodia and Vietnam following its deal with Facebook collapsing. Back in July 2018 , the social media giant...

Facebook: Will The Next 15 years Be As Favourable To The Social Media Hegemon?

Blog post by Tim Mulligan

5 Feb 2019

facebook

Media

Strategy

Yesterday (4th February) marked Facebook’s 15-year anniversary. Arguably no other company, with the notable exception of Google, has had as significant impact on our collective digital lives as the US...

DAZN Stepping Up Its Domestic Rights Offering – Insurgent come Enforcer?

Blog post by Alistair Taylor

17 Jan 2019

Bundesliga

D-Day

DAZN

Having grown its portfolio for premium international and domestic sporting rights, DAZN is now starting to graduate from a disruptor into an established part of the landscape. Emphasised by its latest...

Google, Facebook, And The Coming Big Tech Disruption

Blog post by Tim Mulligan

12 Dec 2018

Alphabet

China

facebook

2018 has turned out to be the year in which the seemingly invulnerable tech majors started to come unstuck. So far, Facebook has fallen the furthest in both the eyes of regulators and the general public...

The Meta Trends that Will Shape 2019

Blog post by Mark Mulligan

16 Nov 2018

2019 forecast

2019 tech and media predictions

MIDiA has just published its annual predictions report . Here are a few highlights. 2018 was another year of change, disruption and transformation across media and technology. Although hyped technologies...

Facebook Launches Its Smart Speaker: A Few Strategic Considerations For Portal

Blog post by Zach Fuller

9 Oct 2018

Amazon Echo

apple home pod

echo dot

Earlier this year, MIDiA predicted that Facebook would join the smart speaker market. A TV dongle or smart speaker: It makes strategic sense for Facebook to develop a TV dongle like Amazon’s Fire Stick...

Google Reveals Interactive YouTube Ad Tools as it Prepares to Compete with Amazon

Blog post by Zach Fuller

2 Oct 2018

digital advertising

facebook

Online video

Ads on YouTube are about to get a lot more interactive. With competition from Amazon heating up, Google is doubling down on the competitive advantage of its video assets, namely YouTube’s unrivalled...

Has the BBC Cured Streaming Latency?

Blog post by Alistair Taylor

21 Sep 2018

2018 FIFA World Cup

2022 FIFA World Cup

altice

Two weeks ago , the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights. It must therefore come as...

Big Brother Axed By Channel 5, But It Is Not All Bad News For Endemol

Blog post by Alistair Taylor

14 Sep 2018

Big brother

Channel 4

Channel 5

Dutch production house Endemol is no longer going to be making cult reality TV show Big Brother for Viacom’s UK terrestrial channel, Channel 5. It announced that it was “disappointed not to reach an...

S4 Capital's Growth Strategy

Blog post by Zach Fuller

14 Sep 2018

Advertising industry

communications

digital advertising

F. Scott Fitzgerald famously said there are no second acts in American lives. Sir Martin Sorrell however is not an American, despite having conducted extensive business in the US and being rumoured to...

Amazon is all in on advertising

Blog post by Alistair Taylor

31 Aug 2018

Ad Supported

ad supported streaming

advertising video on demand

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue streams from its...

Why Today’s International Rollout of Facebook Watch is so Significant

Blog post by Tim Mulligan

30 Aug 2018

emerging markets

facebook

Facebook Watch

Today marks the first phase in the international rollout of Facebook Watch, the social media giant’s answer to YouTube. Having been available only in the US for the past year, Facebook users in the UK,...

The Medium is The Message

Blog post by Georgia Meyer

20 Aug 2018

Brand safety

Democracy

facebook

When Jonah Peretti, the founder and CEO of Buzzfeed, made the now famous statement that, “Content is King but distribution is the Queen, and she wears the trousers” back in 2015, he perhaps did not...

Facebook Becomes A Player In Indian Sports Rights

Blog post by Tim Mulligan

17 Aug 2018

facebook

india

La Liga

Despite the shock to Facebook’s growth narrative in the first half of 2018, the social media giant is not standing still in rolling out its global content strategy. First came the Cambridge Analytica...

The End of Advertising

Blog post by Georgia Meyer

17 Aug 2018

facebook

Media

Mobile content

On 6 th August, news broke that Facebook had approached the US’s largest banks with a request for them to share their customers’ private data. Upon news of this breaking in the Wall Street Journal,...

Tech Majors Market Shares Q2 2018

Blog post by Mark Mulligan

15 Aug 2018

Alphabet

Apple

facebook

The tech world has no shortage of acronyms for the big tech companies (GAFA, GAAF, Fang, the four horsemen…). At MIDiA we like to keep things simple, just like the major record labels and major TV studios...

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