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The Digital Advertising Contest Between Google And Facebook Is Intensifying

Blog post by Zach Fuller

14 Feb 2018

Brace yourselves for a stats-centric blog. Having gone through this week’s annual reports from big tech, there have been some important developments in the digital advertising space. These of course...

Facebook Has Got An Instagram Problem

Blog post by Mark Mulligan

1 Feb 2018

facebook

Facebook messenger

facebook music

Mark Zuckerberg dropped a bit of bombshell during the Q4 2017 earnings call. He announced that Facebook daily active users (DAUs) have fallen across some key markets, including the US. COO Sheryl Sandberg...

Market Definition Lifecycles and the Future of Netflix

Blog post by Zach Fuller

26 Jan 2018

Amazon

Apple

facebook

How a business defines itself and the products or services it offers are crucial in how market forces (public or private) develop around it. Narrow definitions of business operations in the short-term...

Quick Take: Facebook Deprioritises Publishers

Blog post by Zach Fuller

12 Jan 2018

facebook

instagram

Media

Facebook has once again updated its news feed and in the tradition of its tense relationship with content creators, it does not appear to favour publishers. It is worth viewing such a move in the context...

Quick Take: Universal’s Partnership with Facebook

Blog post by Zach Fuller

22 Dec 2017

content id

content monetisation

Digital Media

Following its renewed deal with YouTube earlier this week, Universal has signed another landmark agreement for digital monetisation, this time with Facebook. Described by the world’s largest recorded...

MIDiA Research Predictions 2018: Post-Peak Economics

Blog post by Mark Mulligan

18 Dec 2017

2018 predictions

Amazon

Apple

With 2017 drawing to a close and 2018 on the horizon, it is time for MIDiA’s 2018 predictions. But first, on how we did last year, our 2017 predictions had a 94% success rate. See bottom of this post...

Disney, Netflix and the Squeezed Middle: The Real Story Behind Net Neutrality

Blog post by Mark Mulligan

15 Dec 2017

Amazon

apple music

disney

Unless you have been hiding under a rock this last couple of weeks you’ll have heard at least something about the build up to the decision over turning net neutrality in the US, a decision that was confirmed...

Facebook Launches App For Under 13s

Blog post by Karol Severin

8 Dec 2017

facebook

Media

messenger

Facebook has launched Messenger Kids, a free video calling and messaging app designed for kids to connect with friends and family from their tablet or smartphone. Until now, all apps from the company had...

Snapchat’s Re-Design Is Likely Too Little Too Late

Blog post by Zach Fuller

30 Nov 2017

Branded content

buzzfeed

digital advertising

Having promised a ‘whole new Snapchat’, it appears the app’s mooted re-design is not the revolution Evan Spiegel proposed during his company’s Q3 earnings call. The company’s founder stated that:...

Quick Take: YouTube Moves Into Social E-commerce With Ticketmaster Partnership

Blog post by Zach Fuller

15 Nov 2017

Alphabet

Amazon

amazon prime video

YouTube has announced a partnership with Ticketmaster that will allow its video property to connect users directly with concert tickets. The deal is non-exclusive and similar to a previous coalition between...

Quick Take: Big Tech’s Q3 Earnings Have Big Implications for Media

Blog post by Zach Fuller

3 Nov 2017

advertising

Alphabet

Amazon

With US listed public companies’ quarterly earnings currently being drip-fed to Wall Street, here are two of the implications for Media and Advertising entities from Tech’s Big Four Q3 earnings: Amazon’s...

TV Fandom And The Power Of Social Apps

Blog post by Tim Mulligan

1 Nov 2017

facebook

instagram

Online video

In the fast-moving digital world of 2017 the TV show is facing an existential challenge. On the one hand, TV shows have never been more popular, with scripted drama leading a renaissance in video as a...

Quick Take: Facebook’s Renewed VR Push

Blog post by Zach Fuller

13 Oct 2017

facebook

google glass

htc

Facebook is back in the VR game. With the $199 headset announced this week, Mark Zuckerberg has renewed his desire to bring one billion people into Virtual Reality. Such a statement is at odds with the...

Spotify, Netflix And Instagram Make Gains In Q2 2017

Blog post by Mark Mulligan

19 Sep 2017

Amazon

apple music

candy crush saga

Since Q4 2016 MIDiA Research has been fielding a quarterly tracker survey across the US, UK, Canada and Australia to build a proprietary dataset that provides a unique insight into how digital consumer...

Why Facebook Is Getting Serious About Delivering Sports Video To The Next Billion Digital Users

Blog post by Tim Mulligan

6 Sep 2017

facebook

IPL

Media

On Monday, September 4 th , the Indian Premier League (IPL) held its media rights tender process for the rights to stream Indian Cricket matches for five years from 2018 to 2022. A total of 24 companies...

Quick Take: Why Amazon and Microsoft Are Joining Forces on Voice

Blog post by Zach Fuller

1 Sep 2017

Amazon

Apple

facebook

Amazon and Microsoft have announced they will be collaborating around the Echo by allowing Microsoft’s Cortana service to be accessed through the voice control device. Whilst the move is not a direct...

If Amazon Swallows Retail, Could Facebook Do the Same with Media?

Blog post by Zach Fuller

25 Aug 2017

Amazon

amazon advertising

amazon media group

Former President and CEO of Netscape James L. Barksdale once said he knew of two ways to make money, ‘Bundling and Unbundling’. Whilst much of the focus has been on the unbundling factor of media,...

Quick Take: Snap Inc’s Q2 Earnings

Blog post by Zach Fuller

11 Aug 2017

facebook

google

instagram

After much anticipation, Snap Inc has released its Q2 earnings outlining the company’s progress in the past three months. Of course, much of the attention has focused on missing growth and revenue targets,...

Quick Take: An Echo Sales Spike on Prime Day Is Another Win For Amazon’s Burgeoning Service Business

Blog post by Zach Fuller

14 Jul 2017

Amazon

amazon echo dot

amazon prime video

Amazon Echo revenues have until now remained relatively small. With the device still available in just three markets (US, UK and Germany), its main victories have been in its cultural impact, as well...

Why LaVar Ball Has Chosen Facebook For His Family Reality TV Series

Blog post by Tim Mulligan

7 Jul 2017

basketball

facebook

LaVar Ball

Facebook has commissioned LaVar Ball for a docu-series, which revolves around his basketball superstar sons - Lonzo, Liangelo, LaMelo and their fast-rising careers in the second most widely viewed sport...

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