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Blog - Page 42

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy, audio and social.

Social video’s shopping push will be a rare recession winner

Ben Woods

22 Nov 2022

Social video e-commerce influencer

Despite pressure on Joe Biden’s administration to ban TikTok , the social video app made a fresh incursion into America earlier this month by bringing its live-streaming e-commerce service TikTok Shop to US consumers.

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The record labels’ TikTok opportunity cost

Tatiana Cirisano

22 Nov 2022

Music streaming TikTok YouTube

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising revenue to music rightsholders.

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Join our MIDiA Community - Your opinion can shape the future of your industry

Srishti Das

21 Nov 2022

MIDiA Community Music Audio

Over the years, the most influential people in the music, video, games, and podcast industries have used the data and insights that we gather through our surveys. We are now ready to take the next step to collect more insights directly from you through our community.

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Tumult at Twitter shines a light on a deflating tech bubble

Hanna Kahlert

17 Nov 2022

tech Meta Twitter

Elon Musk’s takeover of Twitter has had a rocky start. A lack of a clear corporate and product strategy has alienated advertisers and users alike. Twitter’s brush with profitability is now being replaced by serious concerns over the platform’s long-term future direction.

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Why the MLS and Apple are rebooting subscription sports for the streaming TV era

Tim Mulligan

17 Nov 2022

MLS Season Pass MLS Apple

Yesterday Apple announced that it is launching the MLS Season Pass in 100 plus countries. This is a de-facto call to arms for every tech major and media major serious about wanting to incorporate Sports into their streaming video propositions.

Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

Ben Woods

15 Nov 2022

Twitter Social media Creator economy

Amid Twitter’s subscription turmoil, Elon Musk unveiled plans for a land grab on his social media rivals. The likes of YouTube, Facebook, and Twitch moved into his sights as he recently declared that he is preparing new financial incentives for creators to encourage the biggest influencers to take...

Artists – take our survey and get a free MIDiA report

Mark Mulligan

15 Nov 2022

Artists Independent artists Artist survey

With 2022 coming to a close, and Spotify’s Wrapped just around the corner, artists are beginning to look back across the year at how they performed and what they have achieved, and whether it lines up with their hopes for the coming year.

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Why video monetisation is becoming more complex

Tim Mulligan

14 Nov 2022

video monetisation Video Business Strategy

H2 2022 is proving to be an inflection point for video streaming. The dramatic increase in available services across subscription video on demand (SVOD) and ad-supported video on demand (AVOD), has coincided with a cost-of-living crisis to blunt continued user growth.

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How to recycle games IP: God of War: Ragnarök

Samuel Griffin

10 Nov 2022

God of War Games ip Santa Monica Studio

Familiar enough, but not too familiar Recycling games IP is commercially beneficial to games companies, be it from the cost, risk, or predictability perspective. Despite, or perhaps because of, the constant outpouring of new content, audiences find comfort in the familiar – making revamps, sequels...

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Why Amazon’s podcast move is even bigger than it looks

Tatiana Cirisano

10 Nov 2022

Audio Podcasts Amazon Music

Last week, Amazon made headlines with its move to expand the catalogue of music available to Prime members from 2 million songs to 100 million. But the announcement also included a major implication for podcast listeners: Prime members can now listen to a large selection of podcasts advertisement-fr...

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Why the iStar takedown ruling is a timely reminder of the piracy risk to video

Tim Mulligan

10 Nov 2022

piracy iStar IBCAP

On Monday, the International Broadcaster Coalition Against Piracy ( IBCAP ) achieved a landmark legal ruling against iStar, a pirate IPTV service. iStar’s business model revolved around selling illegal set top boxes a one off payment in return for “lifetime” access to in this case diaspora mid...

Is Mastodon the beginning of the social platform revolution?

Hanna Kahlert

9 Nov 2022

Social media social platform mastodon

Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category of content, and new, use-specific social platforms begin to take off, it seems that not only i...

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Patreon is making video a battleground for creator allegiance

Ben Woods

8 Nov 2022

Social video YouTube Patreon

With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded its slowest sales growth for two years last month when the souring ad market hit its performance in the third quarter.

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The coming long-tail cull

Mark Mulligan

8 Nov 2022

Artists direct the long tail independent creators

When governments plan to introduce controversial new policies, they prepare the ground in advance (dropping hints in speeches, privately briefing journalists, etc.), so that by the time the new policy finally arrives, it does not feel quite so controversial.

Artists and managers: Help shape the future of artist services

Kriss Thakrar

7 Nov 2022

Independent artists Artists direct Music

It has arguably never been harder for artists to break through on social media, streaming, and in the real world. We repeatedly hear how artists and their teams are overextended, burned out and overwhelmed by the demands of the modern music industry.

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Can esports organisations allocate resources more effectively to unlock growth?

Samuel Griffin

4 Nov 2022

esports esports audiences Esports organisations

Esports events bring thousands of viewers from around the world into a shared space. Despite being major spectacles, these events are often a high-risk high-reward opportunity for esports organisations.

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The cost of music streaming just went up — here is what must come next

Tatiana Cirisano

3 Nov 2022

Music streaming music industry Apple Music

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will do the same in 2023.

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Why Netflix Basic with Ads is an inflection point for streaming TV

Tim Mulligan

3 Nov 2022

Netflix basic with ads Video Business Strategy

Last week, Comcast’s Q3 2022 results underlined the changing pace of disrupting video monetisation models. The communications major revealed it had lost half a million high-margin cable TV subscribers and de-facto replaced them with 15 million Peacock direct-to-consumer (D2C) subscribers.

Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Ashleigh Millar

2 Nov 2022

Music Media and Marketing Meghan Trainor

If you have found yourself of TikTok over the last month, you will have most likely been inundated with Sam Smith ‘Unholy’ and Meghan Trainor ‘Made You Look’ content. The two artists made TikTok marketing a priority, but they have approached it in slightly different ways.

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The moment is here for social platform disruption

Hanna Kahlert

2 Nov 2022

Twitter elon musk Social media

After more than half a year of contradicting statements, lawsuits, countersuits, and bad memes, Elon Musk finally owns Twitter. Act one: taking a photo with a sink in the Twitter HQ, and captioning it “Entering Twitter HQ – let that sink in!”.

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