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Guess Which is The Leading Headphone Brand?

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Mark Mulligan
Headphones have been centre stage of the digital music market since the launch of the iPod in 2001. Portable music started more than two decades earlier with Sony’s Walkman, but it was digital’s ability to fill a device with catalogues of music, rather than just one album that empowered music li...
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Making Free Pay: Fine-tuning Freemium

Cover image for Making Free Pay: Fine-tuning Freemium
Mark Mulligan
Streaming is transforming music and TV business models, driving growth in both audiences and revenue. A balance between free and paid tiers and services has been key to this success, but, growth is not always balanced, and as we approach maturity in many western markets, more may be needed of free, ...
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