Television performance measurement is falling short

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by Hanna Kahlert

20 May 2019

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When the television first entered homes around the world, it was a safe assumption that if it was on it was the centre of attention in a room. Whatever was broadcast to the screen for that evening would be closely regarded with well-deserved awe.

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Hanna Kahlert
We're excited to see what motivated people can do with it! Please do reach out to Tommy at tommy@midiaresearch.com – since we're still in beta testing, feedback from early users is incredibly important (which will be reflected in subscriptions as we move on to the next stage).
David H. Deans
You said, "Our aim is to help our clients to understand not just the face value of a show’s relative success, but how it has been performing, why, and what the ongoing opportunities are." I'm eager to see your next-generation solution in action. Advertisers that still utilize TV want to demonstrate that their investment is more than a leap of faith - there's demand for meaningful and substantive ROI progress.