Reports

Cover image for The State Of The SVOD Nation 2017

The State Of The SVOD Nation 2017
Global SVOD Markets And Consumer Trends

Tim Mulligan

10 Apr 2017

streaming subscriptions emerging markets SVOD

Despite the fear of an impending bubble bursting, Subscription Video On Demand (SVOD) has never been in a stronger position globally. Although still dominated by the US as the largest market and as the home of the two largest SVOD services, the non-US market is growing fast, with territories such as Singapore experiencing a 20% increase in SVOD ser...

Cover image for Q4: 2016 Streaming Music Market Update

Q4: 2016 Streaming Music Market Update
Competition Is Hotting Up

Mark Mulligan

4 Apr 2017

Streaming Spotify YouTube

2015 was the year in which streaming music came of age but 2016 was the year when it hit the long anticipated milestone of 100 million subscribers, transforming the global recorded music business. 2016 was defined by accelerated subscriber growth, steady global expansion, new competition and strengthening streaming brand identities.

Cover image for The Emergence Of The Always On Gamer

The Emergence Of The Always On Gamer
Profiling Console Owners

Karol Severin

30 Mar 2017

Apple Google Apple TV

The game console owner segment is evolving fast. Still relatively young for now, console game fans are both aging and heading towards truly mainstream demographic distribution. Simultaneously, console subscription models are gaining traction, migrating premium physical software budgets into digital spend.

Cover image for Next Generation Networks

Next Generation Networks
What A Post-Pay-TV Video Network Looks Like

Tim Mulligan

23 Mar 2017

Apple YouTube Amazon

In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are busy focusing on higher ARPU users and demanding more rights from networks but with tightening budgets.

Cover image for The Experience Economy

The Experience Economy
The Value Shift In Media Assets

Zach Fuller

22 Mar 2017

Streaming Apple Spotify

With content now a more difficult proposition in itself to sell directly, the overall experience becomes, for many, their central core monetisable proposition. We have already seen this development in the online world which is characterised by the transition from sales to consumption.

Cover image for Recorded Music Market Shares

Recorded Music Market Shares
Streaming Drives Growth

Mark Mulligan

26 Feb 2017

Spotify Recorded music Deezer

MIDiA has been tracking record label and publisher financial releases throughout 2016. In addition MIDIA has conducted market sizing work on the publishing sector and research for the Worldwide Independent Network’s (WIN) indie label market share project.

Cover image for Paid Versus Free

Paid Versus Free
Monetisation In The Post-Sales World

Zach Fuller

24 Feb 2017

Apple Apple Spotify

As the app economy matures into an amorphous content landscape, a picture emerges of how free and pure subscription models impact the bottom-line of the creative industries across music, online video, publishing and gaming. In one corner, freemium has been accused of devaluing content as a product, yet it is also credited with driving higher revenu...

Cover image for Live Entertainment

Live Entertainment
Measuring Music's Place

Mark Mulligan

24 Feb 2017

Streaming Music Spotify live music

The live music industry has always had a slightly incongruous relationship with its recorded music industry cousin. Often having to tolerate the record labels’ business being called ‘the music industry’ and equally often, finding itself at the focus of consumer discontent over ticketing practices.

Mobile Gamer User Profile
Mobile Is The Unifying Factor For Gamers

Karol Severin

22 Feb 2017

Spotify YouTube Deezer

Whatever your digital content proposition, mobile gamers comprise a significant share of your user base. The segment is not only important due to its sheer size and app economy value, but also because it straddles otherwise diverse components of the digital entertainment landscape, be it video, music, or messaging.

Cover image for Mobile App Cross Usage

Mobile App Cross Usage
Music

Karol Severin

1 Feb 2017

Streaming Music streaming subscriptions value proposition

Mobile app usage is defined by consumers engaging with a multitude of propositions, even when they serve a very similar purpose. Consumers often use multiple different messaging apps, video apps and music apps. Mobile was the catalyst for streaming music’s growth and now accounts for 80% of all streaming activity.

Cover image for Streaming Music Pricing

Streaming Music Pricing
Inelastic Stretching

Mark Mulligan

1 Feb 2017

Streaming Streaming Music streaming subscriptions

Pricing has long been an issue for streaming music subscriptions, with the $9.99 price point having the double challenge of reducing the spending of the most valuable music buyers and being higher than the average spend of most music buyers. Streaming services have worked around the issue with a combination of telco music bundles and aggressive pri...

Cover image for Fake News 2017

Fake News 2017
Social Media’s Coming of Age

Zach Fuller

20 Jan 2017

Facebook Social media new media

By reaching the apex of cultural ubiquity, social media is being forced to answer questions it never imagined it would need to. Zuckerberg, Dorsey and Co.’s original missions could not have comprehended the way in which their communications tools would construct world-views.

Cover image for Overcoming VR Adoption Hurdles

Overcoming VR Adoption Hurdles

Zach Fuller

16 Jan 2017

Streaming Radio Paid Content

When it comes to disruptive technology, emerging formats such as Virtual Reality have been here before. The part about innovation that can so often omitted by uplifting TED lectures is that whilst these technologies present incredible opportunities, amongst the hype and excitement are often serious debates on how differently various contributors wi...

Cover image for US Video Market Overview

US Video Market Overview
SVOD Grows The Pay-TV Market

Tim Mulligan

5 Jan 2017

US Streaming video SVOD

The US continues to dominate global video trends as the world’s most valuable online video market. The video audience continues to experience strong growth fueled by a combination of increased technological sophistication of the addressable market and increased engagement of existing users.

Cover image for Next Steps For Telco Music

Next Steps For Telco Music
The Revenue Or User Dilemma

Mark Mulligan

22 Dec 2016

Streaming Music Music Subscriptions music bundles

Streaming’s early fortunes were intimately tied to telco music strategy, with the streaming services eager to piggy back telcos’ much larger marketing budgets and telcos equally keen to pursue marketplace differentiation and brand kudos. Telco music bundles are delivering more revenue and users than ever before but their relative role in the st...

Cover image for Over 50 And Mobile

Over 50 And Mobile
Profiling The Underserved Older Mobile Consumer

Karol Severin

22 Dec 2016

mobile behaviour 50+ segment 50 year old

The over 50 segment has been one of the most neglected during the rise of mobile platforms, social media and digital entertainment. The neglect is understandable considering their well-earned reputation for being more tech cautious. This will all change, though not overnight, as younger digitally savvy consumers age.

Cover image for Facebook The Media Company

Facebook The Media Company
If It Looks Like A Duck

Mark Mulligan

21 Dec 2016

Paid Content Facebook Content strategy

Facebook beat financial analyst estimates with its Q3 2016 earnings but announced that ad revenues would likely slow in 2017, due to the digital ad market feeling the pinch of advertiser budgets, which are lagging behind the shift in user behaviour. Facebook’s stock fell by 7% but Plan B is already in motion: to become a media company.

Facebook Messenger User Profile
Streaming Savvy Mainstream Messaging App Users

Karol Severin

7 Dec 2016

Facebook messenger Mobile messaging Messaging apps

Facebook Messenger has caught up with WhatsApp, boasting more than 1 billion Monthly Active Users (MAUs). Along with WhatsApp and Instagram, Messenger is part of Facebook’s bet on the future of audiences as they migrate away from social networks. Facebook’s messaging apps are the company’s gateway to owning as much as possible of consumers’...

Cover image for Next Generation Apps

Next Generation Apps
The Rise Of Mobile Life Ecosystems

Karol Severin

30 Nov 2016

app economy next generation apps mobile life ecosystems

The world of mobile is undergoing a seismic shift. It used to be that the smartphone platform world was largely understood in terms of a couple of big operating systems (iOS and Android) and their respective app stores. But now a succession of apps have emerged as platforms that exist both within and across OS boundaries.

Cover image for MIDiA Research Predictions 2017

MIDiA Research Predictions 2017
The Year Of The Platform

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

30 Nov 2016

Streaming Streaming Music Paid Content

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further ground to AR, bots will become established, while messaging apps add to their dominant position (even though user growth will slow).

© 2025 MIDiA Research Ltd. All Rights Reserved.