Reports

Cover image for Paid Versus Free

Paid Versus Free
Monetisation In The Post-Sales World

Zach Fuller

24 Feb 2017

Apple Apple Spotify

As the app economy matures into an amorphous content landscape, a picture emerges of how free and pure subscription models impact the bottom-line of the creative industries across music, online video, publishing and gaming. In one corner, freemium has been accused of devaluing content as a product, yet it is also credited with driving higher revenu...

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Live Entertainment
Measuring Music's Place

Mark Mulligan

24 Feb 2017

Streaming Music Spotify live music

The live music industry has always had a slightly incongruous relationship with its recorded music industry cousin. Often having to tolerate the record labels’ business being called ‘the music industry’ and equally often, finding itself at the focus of consumer discontent over ticketing practices.

Mobile Gamer User Profile
Mobile Is The Unifying Factor For Gamers

Karol Severin

22 Feb 2017

Spotify YouTube Deezer

Whatever your digital content proposition, mobile gamers comprise a significant share of your user base. The segment is not only important due to its sheer size and app economy value, but also because it straddles otherwise diverse components of the digital entertainment landscape, be it video, music, or messaging.

Cover image for Mobile App Cross Usage

Mobile App Cross Usage
Music

Karol Severin

1 Feb 2017

Streaming Music streaming subscriptions value proposition

Mobile app usage is defined by consumers engaging with a multitude of propositions, even when they serve a very similar purpose. Consumers often use multiple different messaging apps, video apps and music apps. Mobile was the catalyst for streaming music’s growth and now accounts for 80% of all streaming activity.

Cover image for Streaming Music Pricing

Streaming Music Pricing
Inelastic Stretching

Mark Mulligan

1 Feb 2017

Streaming Streaming Music streaming subscriptions

Pricing has long been an issue for streaming music subscriptions, with the $9.99 price point having the double challenge of reducing the spending of the most valuable music buyers and being higher than the average spend of most music buyers. Streaming services have worked around the issue with a combination of telco music bundles and aggressive pri...

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Fake News 2017
Social Media’s Coming of Age

Zach Fuller

20 Jan 2017

Facebook Social media new media

By reaching the apex of cultural ubiquity, social media is being forced to answer questions it never imagined it would need to. Zuckerberg, Dorsey and Co.’s original missions could not have comprehended the way in which their communications tools would construct world-views.

Cover image for Overcoming VR Adoption Hurdles

Overcoming VR Adoption Hurdles

Zach Fuller

16 Jan 2017

Streaming Radio Paid Content

When it comes to disruptive technology, emerging formats such as Virtual Reality have been here before. The part about innovation that can so often omitted by uplifting TED lectures is that whilst these technologies present incredible opportunities, amongst the hype and excitement are often serious debates on how differently various contributors wi...

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US Video Market Overview
SVOD Grows The Pay-TV Market

Tim Mulligan

5 Jan 2017

US Streaming video SVOD

The US continues to dominate global video trends as the world’s most valuable online video market. The video audience continues to experience strong growth fueled by a combination of increased technological sophistication of the addressable market and increased engagement of existing users.

Cover image for Next Steps For Telco Music

Next Steps For Telco Music
The Revenue Or User Dilemma

Mark Mulligan

22 Dec 2016

Streaming Music Music Subscriptions music bundles

Streaming’s early fortunes were intimately tied to telco music strategy, with the streaming services eager to piggy back telcos’ much larger marketing budgets and telcos equally keen to pursue marketplace differentiation and brand kudos. Telco music bundles are delivering more revenue and users than ever before but their relative role in the st...

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Over 50 And Mobile
Profiling The Underserved Older Mobile Consumer

Karol Severin

22 Dec 2016

mobile behaviour 50+ segment 50 year old

The over 50 segment has been one of the most neglected during the rise of mobile platforms, social media and digital entertainment. The neglect is understandable considering their well-earned reputation for being more tech cautious. This will all change, though not overnight, as younger digitally savvy consumers age.

Cover image for Facebook The Media Company

Facebook The Media Company
If It Looks Like A Duck

Mark Mulligan

21 Dec 2016

Paid Content Facebook Content strategy

Facebook beat financial analyst estimates with its Q3 2016 earnings but announced that ad revenues would likely slow in 2017, due to the digital ad market feeling the pinch of advertiser budgets, which are lagging behind the shift in user behaviour. Facebook’s stock fell by 7% but Plan B is already in motion: to become a media company.

Facebook Messenger User Profile
Streaming Savvy Mainstream Messaging App Users

Karol Severin

7 Dec 2016

Facebook messenger Mobile messaging Messaging apps

Facebook Messenger has caught up with WhatsApp, boasting more than 1 billion Monthly Active Users (MAUs). Along with WhatsApp and Instagram, Messenger is part of Facebook’s bet on the future of audiences as they migrate away from social networks. Facebook’s messaging apps are the company’s gateway to owning as much as possible of consumers’...

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Next Generation Apps
The Rise Of Mobile Life Ecosystems

Karol Severin

30 Nov 2016

app economy next generation apps mobile life ecosystems

The world of mobile is undergoing a seismic shift. It used to be that the smartphone platform world was largely understood in terms of a couple of big operating systems (iOS and Android) and their respective app stores. But now a succession of apps have emerged as platforms that exist both within and across OS boundaries.

Cover image for MIDiA Research Predictions 2017

MIDiA Research Predictions 2017
The Year Of The Platform

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

30 Nov 2016

Streaming Streaming Music Paid Content

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further ground to AR, bots will become established, while messaging apps add to their dominant position (even though user growth will slow).

Cover image for From Music Video To Music Inspired Video

From Music Video To Music Inspired Video
Music Video In The Multi-Distribution Era

Tim Mulligan

30 Nov 2016

music video SVOD TVOD

Music video at the end of 2016 finds itself at a crossroads. The original perception of Music video as a sales promotion tool no longer applies in the post-download era, when consumers are now showing a clear preference for streaming rather than buying one-off products.

Cover image for Paid Content Consumer Deep Dive

Paid Content Consumer Deep Dive
The Emergence Of A Sophisticated Audience

Zach Fuller

29 Nov 2016

Subscriptions Streaming Online video

In the old world, there were clear demarcations between media types, bordered with proprietary media and playback devices. However, different entertainment forms now exist in more interdependent ecosystems than they did in the analogue era, with all-in-one app stores blurring the boundaries and turning media consumption into an amorphous whole wher...

Netflix User Profile
Mass Market Streaming Video Users

Tim Mulligan

23 Nov 2016

Streaming video Netflix Video subscriptions

Netflix is the poster child of Subscription Video On Demand (SVOD) services with a rollout in 2016 to 130 territories worldwide and international subscribers accounting for 45% of users. A 2016 $1 billion bond issuance to fund increased content spend to $6 billion for 2017 underlines both the ambition and the resources being deployed by the company...

Instagram User Profile
Edging Towards Mainstream

Zach Fuller

17 Nov 2016

Facebook Mobile messaging Instagram

Instagram was far from the first image-centric service to gain prominence, but something about its simple interface, filtering capabilities and ease of sharing saw the platform become something of a visual lingua franca for the selfie-generation. Now part of Facebook and boasting impressive growth figures, it surprised many with its longevity and c...

Soundcloud User Profile
Male Dominated Music Sophisticates

Mark Mulligan

17 Nov 2016

Streaming Streaming Music SoundCloud

SoundCloud is in many respects the odd one out in the audio streaming landscape. While the market is dominated by major label orientated subscription services like Spotify, Apple Music, Deezer and Napster, SoundCloud has plotted a different path – one centred around independent content, creator uploads and free access.

Spotify User Profile
An Increasingly Mainstream Yet Digitally Sophisticated Audience

Mark Mulligan

17 Nov 2016

Subscriptions Streaming Spotify

Spotify is the poster child of streaming music, having done more than any other company to grow the segment and to prove the freemium business model at scale. It has built an active user base that outshines any other freemium music service, and through tactics such as telco bundles and pricing discounts continues to squeeze every last drop of oppor...

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