Reports Music

State Of The Streaming Nation 2.1 (Mid-Year 2017 Update) The Definitive Assessment Of The Global Streaming Music Market

Report by Mark Mulligan
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The 20,000 Foot View: 2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metric, while playlisting and streaming exclusives became cornerstones of the wider music market both culturally and commercially. 2017 is set to be another year of growth and the coming decade will see the music industry become a streaming industry in all but name. In this report, MIDiA’s second annual benchmark of the global streaming business, we present a definitive assessment of the global market, combining an unprecedented breadth and depth of supply, demand and market level data. This is quite simply the most comprehensive assessment of the streaming music market available.

Key Findings

  • YouTube and            lead Weekly Active User penetration                       and           
               of Spotify users and            Apple Music users access via a family plan
               of YouTube/Vevo music users listen to music without watching the video
               of YouTube users also use other streaming services
               subscribers had a            for three months ‘super trial’ in the prior            months
               of subscribers create playlists while            listen to curated playlists
               of consumers are now listening to radio less due to streaming
               of music subscribers are male, compared to            in 2014
  • Ad supported            video had            million monthly active            (MAUs) in 2016
  • Spotify users                       tracks per week compared to            Apple Music users
  • There were            subscribers at the end of            2017, with Spotify’s market share           
               2017 major labels streaming revenue was            billion, of which            was UMG
  • There is            average of            streaming music services            in each country
  • Streaming generated            in retail revenues in 2016 
  • The US            with            billion representing            of global            revenues
  • Subscriptions accounted                       of streaming revenue in 2016                       billion
  • The top            markets accounted for            of all            revenue in 2016
  • There will                       million subscribers in 2025 generating           
  • Streaming will                       of music revenues in 2019            reach            billion in 2025

Companies and brands mentioned in this report:            Alibaba, Amazon, Anghami, Apple, Apple Music, CDiscount, Cstream, CÜR Media, Deezer, Echo, Google, Google Play Music All Access, Hitster, IFPI, KKBox, KuGou, Kuwo, MelON, Merlin, Mixcloud, MTV Trax, Napster, Pandora, QQ Music, Radionomy, Saavn, Slacker, Société Générale, So Music, Sony Music, Soundcloud, Tencent, The Echo Nest, Tidal, TIM Music, Universal Music, Vivo Musica, Warner Music, Worldwide Independent Network, YouTube, Vevo