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State Of The Streaming Nation 2.1 (Mid-Year 2017 Update) The Definitive Assessment Of The Global Streaming Music Market

Report by Mark Mulligan
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The 20,000 Foot View: 2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metric, while playlisting and streaming exclusives became cornerstones of the wider music market both culturally and commercially. 2017 is set to be another year of growth and the coming decade will see the music industry become a streaming industry in all but name. In this report, MIDiA’s second annual benchmark of the global streaming business, we present a definitive assessment of the global market, combining an unprecedented breadth and depth of supply, demand and market level data. This is quite simply the most comprehensive assessment of the streaming music market available.

Key Findings

  • YouTube and Spotify lead Weekly Active User penetration with        and       
           of Spotify users and        Apple Music users access via a family plan
           of YouTube/Vevo music users listen to music without watching the video
           of YouTube users also use other streaming services
           subscribers had a        for three months ‘super trial’ in the prior        months
           of subscribers create playlists while        listen to curated playlists
           of consumers are now listening to radio less due to streaming
           of music subscribers are male, compared to        in 2014
  • Ad supported music video had        million monthly active users (MAUs) in 2016
  • Spotify users stream        tracks per week compared to        for Apple Music users
  • There were        million subscribers at the end of June 2017, with Spotify’s market share       
           2017 major labels streaming revenue was        billion, of which        was UMG
  • There is an average of        streaming music services available in each country
  • Streaming generated        billion in retail revenues in 2016 
  • The US dominates with        billion representing        of global streaming revenues
  • Subscriptions accounted for        of streaming revenue in 2016 with        billion
  • The top        music markets accounted for        of all streaming revenue in 2016
  • There will be        million subscribers in 2025 generating        billion 
  • Streaming will pass        of music revenues in 2019 and reach        billion in 2025

Companies and brands mentioned in this report:        Alibaba, Amazon, Anghami, Apple, Apple Music, CDiscount, Cstream, CÜR Media, Deezer, Echo, Google, Google Play Music All Access, Hitster, IFPI, KKBox, KuGou, Kuwo, MelON, Merlin, Mixcloud, MTV Trax, Napster, Pandora, QQ Music, Radionomy, Saavn, Slacker, Société Générale, So Music, Sony Music, Soundcloud, Tencent, The Echo Nest, Tidal, TIM Music, Universal Music, Vivo Musica, Warner Music, Worldwide Independent Network, YouTube, Vevo

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