The Digital News Consumer

Zach Fuller

October 2017

As the publishing industry’s issues regarding monetisation move front and centre in the political debate over Facebook’s media influence, the way consumers discover and interact with news content stands at a tipping point. With increasing diversity in consumption patterns across geographical markets and age groups, understanding the digital publishing consumer involves addressing platform distinctions and the wider divide between the traditional and the new. Matters are compounded by greater competition in the saturated app economy, which means ever more aggressive efforts to gain ever more limited audience attention and time.

Companies and brands mentioned: BuzzFeed, Facebook, Financial Times, Vice, YouTube

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