The Emerging Video Content Bubble
Get full access to this report and assets
If you are interested this report, or related reports such as The State Of The SVOD Nation 2017 Global SVOD Markets And Consumer Trends get in touch today to enquire about a report bundle.
Subscription Video On Demand (SVOD) services like Netflix, Amazon and Hulu have spurred a scripted drama renaissance and, in doing, so have trigged a content licensing arms race. Traditional TV networks have had to increase their spending to compete with these new streaming TV networks. New entrants such as Facebook and Snapchat are skewing the market further in favour of demand over supply. The poaching of legendary showrunner Shonda Rhimes by Netflix in August 2017 underlines how the tectonic plates of TV content spending are shifting. However, even Netflix has had to acquire debt to keep up. This is no ‘new normal’, but is instead a market being driven by companies using commissioning strategy for user acquisition. The resulting pressure upon content companies, as they battle for market supremacy in the attention economy, is creating a content bubble, and, eventually, all bubbles burst.
Companies and brands mentioned in this report: A+E Networks, AMC Networks, Amazon, Apple, BBC, Disney-ABC Television Group, Canal+ Group, CBS, Comcast, Discovery Communications, Facebook, HBO, Hulu, Instagram, ITV Plc, Lionsgate, Mediaset, NBC, NBCUniversal, Nippon TV, Rogers Communications, R.T.I S.p.A, Scripps Networks, Shaw Communications, Shondaland, Sky Plc, Snap Inc, The Walt Disney Company, Time Warner Inc, Televisia, Turner Networks, Walt Disney Media Networks, Viacom, Viacom Media Networks, Vivendi, YouTube