TV Show Fandom Measuring TV Shows’ Real Appeal
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The TV industry is in a measurement crisis. Ever more, viewing is shifting from the linear schedule and leading streaming services are heavily guarded about their data, creating a measurement blind spot. Social behaviour and piracy activity provide an additional source of information, but not an alternative. With the prime time linear slot set to have progressively less impact on viewing, TV companies need to understand better the true value of the fan bases for shows. To this end, MIDiA Research is now tracking audience demand for over more than (predominately scripted drama) shows through a quarterly tracking survey. This report gives a sneak peak of this the tracking data to illustrate the value of measuring fandom.
Companies and brands mentioned in this report: Affinio, AMC, Legacy, A+E, Amazon Prime, Apple Music, Arrow, BBC, CBS, Chicago Fire, Chicago Med, Daredevil, Doctor Who, Downton Abbey, Endemol, Facebook, Fox, Game Of Thrones, HBO, House Of Cards, ITV, Madam Secretary, NBC, NCIS, Netflix, Parrot Analytics, Sherlock, Stranger Things, Spotify, Top Gear, The Big Bang Theory, The CW, The Flash, The Voice, Twitter, Viacom, Vikings, The Walking Dead, Westworld