Rovio, the publisher of Angry Birds, announced it would go public in October 2017 via NASDAQ Helsinki. The company is beyond its user growth peak, but is midway through a company turn around in terms of revenues and profitability. The company has IPOed as a profitable and revenue (rather than user growth) – oriented enterprise, willing to pay dividends from the get go. However, Rovio’s success still depends largely on the Angry Birds brand and the ability of its adjacent entertainment propositions to promote sales of old and new Angry Birds games titles. Beyond Angry Birds, Rovio faces a race against time to create another runaway success that can sustain its revenue aspirations once the Angry Birds machine inevitably begins to lose steam once again.

Companies mentioned: Angry Birds, Angry Birds            Battle Bay, Nasdaq, Rovio