Reports Media & Marketing

Snap Inc Q2 2017 Diminishing User Growth Dwarfs Revenue Increase

Report by Tunde Sowande
Cover image for Snap Inc Q2 2017
Synopsis PDF

Get full access to this report and assets

Already a MIDiA client? Login here to view this report.

New to MIDiA? Get in touch with our client success specialists to purchase this report and gain a competitive edge today.

The 20,000 Foot View: Snap Inc’s release of its second quarter earnings has been met with negative reception from the financial sector, as the company’s            2017 financial results, which was below analyst revenue projections, led to a corresponding slump in its stock price. The increased financial scrutiny to which the company has been subjected to since its IPO in March 2017, has raised questions about the strategic wisdom of Snap Inc going public, rather than retaining the relative operational privacy of being a private company. However, in spite of wide concerns with Snap Inc’s quarterly performance, its revenue and daily active user base have continued to grow at a steady pace, with costs having declined significantly between            and            2017.

Key Findings

  • Quarterly revenue            by            from            million in            to            in           
  • Additional Daily            Users additions has decreased from            in            in            to            million in           
  • Snap continues             spend  the majority of its            budget on its team rather            directly on R&D (Only            of            budget in             was on staff           
  • Slowing user            is necessitating a doubling down             monetising its existing user base            North America
  • R&D expenditure            by            million which represented            of                       R&D budget 

Companies and brands mentioned: Snap Inc