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Quarterly Digital Content Trends Q2 2017

Report by Mark Mulligan
Cover image for Quarterly Digital Content Trends
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between            2016 and            2017 across music, video, games and social. 

Key Findings

  • YouTube continues            dominate streaming music activity with            active user (WAU) penetration, but            is flat across the markets           
  • Spotify shows            strongest rate of growth of            the music apps surveyed, up                       in            2016 to            in            2017Facebook’s            base is stable at           
  • Snapchat registered            WAU growth, up from            in            to            in            2017
  • Most of            growth was driven by the            where penetration hit            is experiencing            both internationally and in its            territory the US, growing from                       WAU penetration between            2016 and           
  • Candy Crush            WAU base fell from            in            to            in            2017
  • Free streaming            penetration over the period was            at            as were music subscriptions                      
  • Streaming video            is evolving at a relatively            rate across all platforms and           
  • Facebook video            closing the gap on YouTube,            an            point gap in            2016            a            gap in            2017
  • PC gaming            from            monthly penetration in            2016                       in            2017
  • Mobile gaming            as a whole are down,            an early warning sign that            are approaching ‘peak attention’

Companies and brands mentioned in this report: Amazon Prime Video, Amazon Prime Music, Apple Music, Candy Crush Saga, Clash of Clans, Clash Royale, Deezer, Dubsmash, Facebook, Facebook Messenger, Game of War, Google Play Music All Access, Instagram, MARVEL Contest Of Champions, Minecraft, Mobile Strike,, Netflix, Pinterest, Pokemon Go, Snapchat, Soundcloud, Spotify, Supermario Run, Tidal, Twitter, WhatsApp, YouTube

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