Quarterly Digital Content Trends Q2 2017

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between XXX 2016 and XXX 2017 across music, video, games and social. 

Key Findings

• YouTube continues to dominate streaming music activity with XXX weekly active user (WAU) penetration, but growth is flat across the markets tracked
• Spotify shows the strongest rate of growth of all the music apps surveyed, up from XXX in XXX 2016 to XXX in XXX 2017
  Facebook’s WAU base is stable at XXX registered strong WAU growth, up from XXX in XXX 2016 to XXX in XXX 2017
• Most of Snapchat’s growth was driven by the US, where penetration hit XXX is experiencing growth both internationally and in its home territory the US, growing from XXX to XXX WAU penetration between XXX 2016 and XXX 2017
• Candy Crush Saga’s WAU base fell from XXX in XXX 2016 to XXX in XXX 2017
• Free streaming music penetration over the period was flat at XXX as were music subscriptions at XXX video consumption is evolving at a relatively consistent rate across all platforms and formats 
• Facebook video is closing the gap on YouTube, reducing an XXX point gap in XXX 2016 to a XXX gap in XXX 2017
• PC gaming fell from XXX monthly penetration in XXX 2016 to XXX in XXX 2017
• Mobile gaming activities as a whole are down, potentially an early warning sign that we are approaching ‘peak attention’

Companies and brands mentioned in this report: Amazon Prime Video, Amazon Prime Music, Apple Music, Candy Crush Saga, Clash of Clans, Clash Royale, Deezer, Dubsmash, Facebook, Facebook Messenger, Game of War, Google Play Music All Access, Instagram, MARVEL Contest Of Champions, Minecraft, Mobile Strike, Musical.ly, Netflix, Pinterest, Pokemon Go, Snapchat, Soundcloud, Spotify, Supermario Run, Tidal, Twitter, WhatsApp, YouTube