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Quarterly Digital Content Trends Q2 2017

Report by Mark Mulligan
Cover image for Quarterly Digital Content Trends
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between        2016 and        2017 across music, video, games and social. 

Key Findings

  • YouTube continues to dominate streaming music activity with        weekly active user (WAU) penetration, but growth is flat across the markets tracked
  • Spotify shows the strongest rate of growth of all the music apps surveyed, up from        in        2016 to        in        2017Facebook’s WAU base is stable at       
  • Snapchat registered strong WAU growth, up from        in        2016 to        in        2017
  • Most of Snapchat’s growth was driven by the US, where penetration hit        is experiencing growth both internationally and in its home territory the US, growing from        to        WAU penetration between        2016 and        2017
  • Candy Crush Saga’s WAU base fell from        in        2016 to        in        2017
  • Free streaming music penetration over the period was flat at        as were music subscriptions at       
  • Streaming video consumption is evolving at a relatively consistent rate across all platforms and formats 
  • Facebook video is closing the gap on YouTube, reducing an        point gap in        2016 to a        gap in        2017
  • PC gaming fell from        monthly penetration in        2016 to        in        2017
  • Mobile gaming activities as a whole are down, potentially an early warning sign that we are approaching ‘peak attention’

Companies and brands mentioned in this report: Amazon Prime Video, Amazon Prime Music, Apple Music, Candy Crush Saga, Clash of Clans, Clash Royale, Deezer, Dubsmash, Facebook, Facebook Messenger, Game of War, Google Play Music All Access, Instagram, MARVEL Contest Of Champions, Minecraft, Mobile Strike, Musical.ly, Netflix, Pinterest, Pokemon Go, Snapchat, Soundcloud, Spotify, Supermario Run, Tidal, Twitter, WhatsApp, YouTube

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