Quarterly Digital Content Trends Q2 2017
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between 2016 and 2017 across music, video, games and social.
Key Findings
- YouTube continues to dominate streaming music activity with weekly active user (WAU) penetration, but growth is flat across the markets tracked
- Spotify shows the strongest rate of growth of all the music apps surveyed, up from in 2016 to in 2017Facebook’s WAU base is stable at
- Snapchat registered strong WAU growth, up from in 2016 to in 2017
- Most of Snapchat’s growth was driven by the US, where penetration hit is experiencing growth both internationally and in its home territory the US, growing from to WAU penetration between 2016 and 2017
- Candy Crush Saga’s WAU base fell from in 2016 to in 2017
- Free streaming music penetration over the period was flat at as were music subscriptions at
- Streaming video consumption is evolving at a relatively consistent rate across all platforms and formats
- Facebook video is closing the gap on YouTube, reducing an point gap in 2016 to a gap in 2017
- PC gaming fell from monthly penetration in 2016 to in 2017
- Mobile gaming activities as a whole are down, potentially an early warning sign that we are approaching ‘peak attention’
Companies and brands mentioned in this report: Amazon Prime Video, Amazon Prime Music, Apple Music, Candy Crush Saga, Clash of Clans, Clash Royale, Deezer, Dubsmash, Facebook, Facebook Messenger, Game of War, Google Play Music All Access, Instagram, MARVEL Contest Of Champions, Minecraft, Mobile Strike, Musical.ly, Netflix, Pinterest, Pokemon Go, Snapchat, Soundcloud, Spotify, Supermario Run, Tidal, Twitter, WhatsApp, YouTube