Media’s well documented struggles of balancing the decline of ad revenue with building digital subscriber bases has resulted in surprising strategic actions by some of its largest entities. As the tech majors take more digital ad revenue form across the digital sphere, publishing, music and online video companies are quietly super-serving legacy products to consumers and stretching the existing high-margins in these areas, as a revenue hedge during this transitional period in digital monetisation.
Companies and brands Mentioned: Amazon, Apple, Bertelsmann, BuzzFeed, The Economist, Facebook, Google, Harper Collins, Instagram The New York Times, Penguin Random House, Vice, Washington Post, WP
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