App discovery has come a long way since the rise of mobile app stores. What were once relatively simple app marketplaces are evolving into more carefully curated experiences, in a bid to showcase effectively a greater amount of the two million strong app ecosystem, rather than just the top            Simultaneously, publishers have significantly stepped up their discovery game –predominantly in the form of App Store Optimization (ASO). While app stores and charts have become much stronger contenders to the traditionally respected word of mouth recommendations, currently they mostly appeal to the high-spending highly engaged gamers. Though Game Aficionados have little difficulty with discovery, the challenge is now how to drive discovery more effectively for the remaining gamer segments.

Companies and brands mentioned : Android, Apple, Google, iOS