Reports Media & Marketing

Mobile App Discovery Targeting Gamers With Word Of Mouth

Report by Karol Severin
Cover image for Mobile App Discovery
Synopsis PDF Excel PowerPoint

Already a client? Log in to read this report. Become a client or purchase this report.

The 20,000 Foot View: App discovery has come a long way since the rise of mobile app stores. What were once relatively simple app marketplaces are evolving into more carefully curated experiences, in a bid to showcase effectively a greater amount of the two million strong app ecosystem, rather than just the top        Simultaneously, publishers have significantly stepped up their discovery game –predominantly in the form of App Store Optimization (ASO). While app stores and charts have become much stronger contenders to the traditionally respected word of mouth recommendations, currently they mostly appeal to the high-spending highly engaged gamers. Though Game Aficionados have little difficulty with discovery, the challenge is now how to drive discovery more effectively for the remaining gamer segments.

Key        of mobile gamers mostly discover apps through word of mouth recommendations, compared to        % of overall        of mobile gamers discover through charts and app stores, compared to        % of overall consumers

  • More Japanese mobile gamers discover through app stores and charts        than through word of mouth        equal share of UK mobile gamers discover apps through app stores and ads, while for other countries, ad-based discovery is less popular
  • Unlike other gamer segments, Game Aficionados discover more via app stores        than by word of mouth recommendations               rely on word of mouth recommendations more than any other gamer segment
  • App store discovery tactics specifically targeted at Aficionados can drive their word of mouth recommendations 
  • There is an opportunity for cross-format games companies to start acquiring Forgotten Fans on mobile at a relatively cheap cost
  • Companies and brands mentioned: Android, Apple, Google, iOS

    Unlock critical media insight and intelligence for competitive advantage

    Become a Client
    Already a client? Login to read this report

    Or, purchase this report

    Purchase this report