Reports Music

Streaming Services Market Shares Spotify Leads Across Most Markets

Report by Mark Mulligan
Cover image for Streaming Services Market Shares
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The 20,000 Foot View: This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than            different countries. This report contains charts and analysis for            countries including consumer survey data, while the complete excel model is posted alongside this report.

Key Findings

  • At the            of 2016 there were            million            subscribers, up from            million in           
  • Spotify had            in retail revenue and a            market share of            at the            of 2016. This rose            in            2017
  • Apple Music            second with            million subscribers at            end of 2016, a            market            and it had            million in            revenue
  • In 2016            was the largest driver of            music revenue with a combined            of            million across Apple Music            iTunes
  • The US            the largest subscription market with            subscribers. Spotify leads with            million            followed by Apple Music with           
  • The UK            Europe’s largest streaming market with            subscribers and            million in retail            in 2016, led by Spotify                       million subscribers
  • Deezer leads            French market with its subscribers            subscribers in 2016 representing            of                       million total
  • Australia had            subscribers in 2016 with Spotify’s            subscribers representing            of the total,            by Apple Music on            million
  • China’s            million-strong            base is the second largest            its            million revenue ranks just            music is the leading service                       million subscribers in 2016
  • Japan is            world’s third largest subscription market                       million in revenue; Amazon leads                       million subscribers, followed by dHits                       million
  • Brazil is            America’s largest subscription market, led            Spotify with            million in subscription           

Companies and brands mentioned in this report: Amazon Prime Music, Anghami, Apple Music, AWA, Claro Musica, Deezer, d Hits, Google Play Music, KKBox, Kugou, Kuwo, Line Music, MelON, MTN Music, Napster, Netease, Pandora, QQ Music, Spotify, Tidal