Reports Music

Streaming Services Market Shares Spotify Leads Across Most Markets

Report by Mark Mulligan
Cover image for Streaming Services Market Shares
Synopsis PDF PowerPoint Excel

The 20,000 Foot View: This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than XXX different countries. This report contains charts and analysis for XXX countries including consumer survey data, while the complete excel model is posted alongside this report.

Key Findings

  • At the end of 2016 there were XXX million music subscribers, up from XXX million in 2015
  • Spotify had XXX million in retail revenue and a subscriber market share of XXX at the end of 2016. This rose XXX in June 2017
  • Apple Music was second with XXX million subscribers at the end of 2016, a XXX market share and it had XXX million in retail revenue
  • In 2016 Apple was the largest driver of digital music revenue with a combined total of XXX million across Apple Music and iTunes
  • The US is the largest subscription market with XXX million subscribers. Spotify leads with XXX million subscribers, followed by Apple Music with XXX million
  • The UK is Europe’s largest streaming market with XXX million subscribers and XXX million in retail revenue in 2016, led by Spotify with XXX million subscribers
  • Deezer leads the French market with its subscribers XXX million subscribers in 2016 representing XXX of the XXX million total
  • Australia had XXX million subscribers in 2016 with Spotify’s XXX million subscribers representing XXX of the total, followed by Apple Music on XXX million
  • China’s XXX million-strong subscriber base is the second largest but its XXX million revenue ranks just XXX QQ music is the leading service with XXX million subscribers in 2016
  • Japan is the world’s third largest subscription market with XXX million in revenue; Amazon leads with XXX million subscribers, followed by dHits on XXX million
  • Brazil is Latin America’s largest subscription market, led by Spotify with XXX million in subscription revenue 

Companies and brands mentioned in this report: Amazon Prime Music, Anghami, Apple Music, AWA, Claro Musica, Deezer, d Hits, Google Play Music, KKBox, Kugou, Kuwo, Line Music, MelON, MTN Music, Napster, Netease, Pandora, QQ Music, Spotify, Tidal

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