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YouTube Q2 2017 Quietly Bigger And Better Than Ever

Report by Tim Mulligan
Cover image for YouTube Q2 2017
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The 20,000 Foot View: The announcement in June 2017 that YouTube had            billion monthly logged-in users was the first official user number since the 2013 tally of One billion unique monthly users. This metrics reticence stands in stark contrast to rivals in the attention economy, such as Facebook, which provides quarterly updates on its continued growth in active users. In spite of Alphabet’s policy of deliberately underplaying YouTube’s engagement metrics, the upsurge in views and steady increase in consumer penetration highlights the strength of growth in both activity and users. This has been achieved in the face of a continued push onto video by platforms across the digital media spectrum. Despite increased competition from several directions, YouTube has managed to stay ahead of the pack, way ahead of the pack.

Key Findings

  • YouTube engagement            up            in            2017
  • Engagement is            despite total channel subscribers being                       to            billion for the top            viewed channels 
  • Music is            the key YouTube content category,            for            of channel views but            not keeping up with overall            growth
  • Music’s overall            of views declined by            from                       2016 to            % in            2017
  •            of YouTube Monthly Active Users (MAUs) are aged over           
  • Only            of            users are aged           
  •            of consumers in 2017 use YouTube on a monthly basis up from            in 2015            of consumers subscribe to YouTube channels

Companies and brands mentioned in this report: Alphabet, Facebook, Google, Instagram, Snapchat, YouTube

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