YouTube State Of The Nation
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The 20,000 Foot View: As the TV viewing experience becomes increasingly YouTube continues to expand as the world’s default video destination, with a increase in year-on-year views for the top YouTube channels. This is in spite of the company’s ongoing crack down to remove inactive subscribers on the platform. Music remains the main content engagement driver with a increase in music views in the top between November 2016 and November 2017. With Netflix and Amazon pushing the streaming video market forwards, YouTube's case as a relevant centre stage player, is stronger than ever before.
Key Findings
- Views of top channel are up YoY 2017
- Music is the dominant category with of views, although this is down from in November 2016
- Music channels an average of views per compared to the top channel of views per subscriber
- Music, entertainment gaming together account for of views by category
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of US year olds do not skip relevant YouTube ads, which is more than twice the all-country average of
- YouTube continued build its weekly active user while competitors’ figures remained stable declined
- In 2017 weekly users passed making it in the US, UK, Canada Australia
Companies and brands mentioned in this report: Amazon, Netflix, Sling TV, YouTube