YouTube State Of The Nation

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The 20,000 Foot View: As the TV viewing experience becomes increasingly YouTube continues to expand as the world’s default video destination, with a        increase in year-on-year views for the top        YouTube channels. This is in spite of the company’s ongoing crack down to remove inactive subscribers on the platform. Music remains the main content engagement driver with a        increase in music views in the top        between November 2016 and November 2017. With Netflix and Amazon pushing the streaming video market forwards, YouTube's case as a relevant centre stage player, is stronger than ever before.

Key Findings

• Views of YouTube top        channel are up        YoY in 2017 

• Music is still the dominant category with        of total views, although this is down slightly from        in November 2016 

• Music channels have an average of        views per subscriber, compared to the top        channel average of        views per subscriber

• Music, entertainment and gaming together account for        of total views by category

       of US        year olds do not skip relevant YouTube ads, which is more than twice the all-country average of       

• YouTube continued to build its weekly active user base while competitors’ figures remained stable or declined   

• In        2017 YouTube weekly users passed        making it mainstream in the US, UK, Canada and Australia

Companies and brands mentioned in this report: Amazon, Netflix, Sling TV, YouTube