YouTube State Of The Nation

Tim Mulligan

November 2017

As the TV viewing experience becomes increasingly YouTube continues to expand as the world’s default video destination, with a increase in year-on-year views for the top YouTube channels. This is in spite of the company’s ongoing crack down to remove inactive subscribers on the platform. Music remains the main content engagement driver with a increase in music views in the top between November 2016 and November 2017. With Netflix and Amazon pushing the streaming video market forwards, YouTube's case as a relevant centre stage player, is stronger than ever before.

Companies and brands mentioned in this report: Amazon, Netflix, Sling TV, YouTube

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