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YouTube State Of The Nation

Report by Tim Mulligan
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The 20,000 Foot View: As the TV viewing experience becomes increasingly YouTube continues to expand as the world’s default video destination, with a            increase in year-on-year views for the top            YouTube channels. This is in spite of the company’s ongoing crack down to remove inactive subscribers on the platform. Music remains the main content engagement driver with a            increase in music views in the top            between November 2016 and November 2017. With Netflix and Amazon pushing the streaming video market forwards, YouTube's case as a relevant centre stage player, is stronger than ever before.

Key Findings

  • Views of            top            channel are up            YoY            2017 
  • Music is            the dominant category with            of            views, although this is down            from            in November 2016 
  • Music channels            an average of            views per            compared to the top            channel            of            views per subscriber
  • Music, entertainment            gaming together account for            of            views by category
               of US            year olds do not skip relevant YouTube ads, which is more than twice the all-country average of           
  • YouTube continued            build its weekly active user            while competitors’ figures remained stable            declined   
  • In            2017            weekly users passed            making it            in the US, UK, Canada            Australia

Companies and brands mentioned in this report: Amazon, Netflix, Sling TV, YouTube