Reports Media & Marketing

TV Show Fandom Q2 2017 Measuring The Impact Of US TV

Report by Mark Mulligan
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The 20,000 Foot View: In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal, we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than            TV shows in the US, Canada, the UK and Australia. In this report, we provide analysis of some of the top-level trends for the            2017 edition of the MIDiA Brand Tracker. We look at which shows and TV networks have seen the biggest changes in fan group penetration over the quarter and examine the role of US TV shows in the global TV business. We also explore which networks have the biggest fan impact as producers and then again as distributors.

Key Findings

  • CBS has            clear lead in show fandom            an average            penetration, largely driven            top shows The Big Bang            and NCIS
  • CBS is            top-rated network for fandom in            US, Canada and Australia, but            in the UK 
  • Netflix is            highest ranked TV network in            of TV show fandom, with            country weighted average of           
  • US shows            to be perceived as global            while most British shows have            niche appeal overseas
  • All but            of the            shows that gained            most fans in            had a            series airing at some stage            the quarter
  • AMC had            highest average quarterly growth in            show fan bases in            2017                       points
  • Subscription Video            Demand (SVOD) giants are transforming            TV landscape, with Amazon and            respectively the third and fourth            network gainers in           
  • Only superstar            networks with blockbuster shows meaningfully            the average fandom of non-US            networks 
  • AMC has            strongest positive impact on fandom            an average net increase of           
  • US shows            serve specific segments but local            continue to do much of            heavy lifting
  • Overseas fandom            US shows always falls short            US

Companies and brands mentioned in this report:            Legacy, A+E, Amazon Prime, AMC, Apple Music, Arrow, BBC, CBS, Chicago Fire, Chicago Med, Daredevil, Doctor Who, Downton Abbey, Endemol, Facebook, Fox, Game Of Thrones, HBO, House Of Cards, ITV, Madam Secretary, NBC, NCIS, Netflix, Rogers, Sherlock, Sky, Spotify, Stranger Things, SyFy, The Big Bang Theory, The CW, The Flash, The Voice, The Walking Dead, Top Gear, Twitter, Viacom, Vikings, Westworld

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