TV Show Fandom Q2 2017 Measuring The Impact Of US TV

Mark Mulligan

August 2017

In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal , we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than TV shows in the US, Canada, the UK and Australia. In this report, we provide analysis of some of the top-level trends for the 2017 edition of the MIDiA Brand Tracker. We look at which shows and TV networks have seen the biggest changes in fan group penetration over the quarter and examine the role of US TV shows in the global TV business. We also explore which networks have the biggest fan impact as producers and then again as distributors.

Companies and brands mentioned in this report: Legacy, A+E, Amazon Prime, AMC, Apple Music, Arrow, BBC, CBS, Chicago Fire, Chicago Med, Daredevil, Doctor Who, Downton Abbey, Endemol, Facebook, Fox, Game Of Thrones, HBO, House Of Cards, ITV, Madam Secretary, NBC, NCIS, Netflix, Rogers, Sherlock, Sky, Spotify, Stranger Things, SyFy, The Big Bang Theory, The CW, The Flash, The Voice, The Walking Dead, Top Gear, Twitter, Viacom, Vikings, Westworld

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