Reports Media & Marketing

Content Piracy Piracy Reinvented In The Streaming Era

Report by Mark Mulligan
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The 20,000 Foot View: Piracy was one of the original driving forces behind the digital content marketplace. Without Peer-to-peer            we may never have had Spotify, iPlayer or Netflix, all of which were direct responses to the demand and behaviours created by piracy. Now as streaming drives both music and video revenues,            is less central a force than it once was. In its place a new generation of streaming piracy alternatives are emerging, impacting music, TV and sports. 

Key Findings  

               piracy is a niche activity with just            video downloads from file sharing networks and            doing the same for music            of music            users are also video            users             of consumers across the US, Canada, Australia and the UK use unlicensed streaming sites to watch TV shows            of consumers stream sports content for free, representing            of regular TV sports viewers
  • Canada is            piracy hotspot, with the second            rate of            video            and the            highest rate of streaming TV                      
  •            of            video users are aged under            and            are male, compared to            of streaming video piracy users aged under            and            that are male
  • Spotify users            nearly three times as likely            be music            users as overall           
  • Amazon Prime            are more than twice as            to use streaming sports piracy            overall consumers

Companies and brands mentioned in this report:  ABC, Amazon Prime Video, BBC, Content ID, iPlayer, Napster, Netflix, Spotify, YouTube,            Reasons Why, American Gods, Big Little Lies, Bosch, Catfish, Chicago Fire, Daredevil, House Of Cards, Into The Badlands, Jessica Jones, Legends Of Tomorrow, Luke Cage, Man In The High Castle, Mary + Jane, Narcos, Peaky Blinders, Preacher, Revolution, Shannara Chronicles, Stranger Things, Teenwolf, The Grand Tour, The Last Kingdom, The OA, Transparent, Westworld

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