Content Piracy Piracy Reinvented In The Streaming Era
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The 20,000 Foot View: Piracy was one of the original driving forces behind the digital content marketplace. Without Peer-to-peer we may never have had Spotify, iPlayer or Netflix, all of which were direct responses to the demand and behaviours created by piracy. Now as streaming drives both music and video revenues, is less central a force than it once was. In its place a new generation of streaming piracy alternatives are emerging, impacting music, TV and sports.
Key Findings
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piracy is a niche activity with just video downloads from file sharing networks and doing the same for music
of music users are also video users
of consumers across the US, Canada, Australia and the UK use unlicensed streaming sites to watch TV shows
of consumers stream sports content for free, representing of regular TV sports viewers
- Canada is a piracy hotspot, with the second highest rate of video and the second highest rate of streaming TV piracy of video users are aged under and are male, compared to of streaming video piracy users aged under and that are male
- Spotify users are nearly three times as likely to be music users as overall consumers
- Amazon Prime users are more than twice as likely to use streaming sports piracy as overall consumers
Companies and brands mentioned in this report: ABC, Amazon Prime Video, BBC, Content ID, iPlayer, Napster, Netflix, Spotify, YouTube, Reasons Why, American Gods, Big Little Lies, Bosch, Catfish, Chicago Fire, Daredevil, House Of Cards, Into The Badlands, Jessica Jones, Legends Of Tomorrow, Luke Cage, Man In The High Castle, Mary + Jane, Narcos, Peaky Blinders, Preacher, Revolution, Shannara Chronicles, Stranger Things, Teenwolf, The Grand Tour, The Last Kingdom, The OA, Transparent, Westworld