Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Binge-viewing Gamers
Competition Spikes As Peak Attention Nears

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Karol Severin

February 2018

Netflix

Amazon Prime Video

Activision

Binge watching is mainstream among console owners. It increased slightly during 2017 among SVOD subscribers, while the consumer average remained unchanged. As the attention economy peaks, with consumers having no additional digital time to allocate, the competition for time between the worlds of on-demand video and gaming will intensify.

Most Streamed Versus All Time Sellers
The Internationalisation Myth

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Zach Fuller

February 2018

Apple

Spotify

Deezer

As the music industry becomes a streaming industry in all but name, Spotify’s 100 most streamed tracks provide a window into how the overall industry has changed since the advent of access over ownership. Although arguably just a snapshot of an era, a comparison between the two reveals recent trends within music pertaining to genre popularity and...

Content Bubbles and Streaming Peaks
Media And Tech Trends That Will Shape 2018 And Beyond

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Mark Mulligan

February 2018

Innovation

Streaming

Apple

This report is a write up of key themes from one of MIDiA’s 2018 keynotes looking at the key trends, innovations and disruptions that will shape media and technology over the coming years. The full presentation is published online alongside this report.

Snap Inc Q4 Quarterly Results
Much Improved Yet Still Fundamentally Challenged

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Tim Mulligan

February 2018

Facebook

Twitter

Snapchat

Snap Inc’s Q4 results bookend the company’s dramatic first year of being a publicly listed company. 2017 was the year Snap has had to effectively admit that its rebranding as “a camera company” has, for the moment, failed to deliver—recall Q3’s $40 million write down of unsold Snap Spectacle inventory.

Facebook’s Instagram Problem
Building Media Strategy In A Fragmented Audience World

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Mark Mulligan

February 2018

YouTube

Facebook

Facebook

In December 2016 Mark Zuckerberg announced that Facebook was embarking on a path to become a media company, but a media company unlike any other. More than one year on, Facebook’s metrics are revealing just how important this strategy is going to be for the company’s outlook.

Quarterly Digital Content Trends: Q4 2017

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Mark Mulligan

January 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q3 2017 across music, video, games and social.

Playlisting and the Demographic Destiny of Streaming

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Zach Fuller

January 2018

Streaming

Spotify

YouTube

With playlists representing streaming’s lingua franca, the dramatic shifts in consumption they are powering are rewriting the rule books on music marketing, music formats and revenue generation, all in one swoop. Though the rate of change is partially offset by the grandfathering of the download format and, in certain cases, the resistance of phy...

The Sports Rights Bubble
Reaching The Tipping Point

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Tim Mulligan

January 2018

UK

Australia

Amazon

The broadcasting of live sport has been a key part of TV’s appeal and underpins the pay-TV ecosystem. However, a combination of entrenched cord-cutting and an ageing audience means that revenues are now moving out of synch with inflating domestic sports rights costs.

Awakening
The Music Industry in the Digital Age

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Mark Mulligan

January 2018

music industry

digital age

In June 1999 a software programme developed by a college dropout changed the music industry forever. It triggered a transformation that threw decades’ worth of accepted wisdom out of the window and sent the recorded music industry into what at times appeared to be a death spiral.

UK Ad Trends 2017
Digital Goes Mainstream As TV Declines

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Zach Fuller

December 2017

digital advertising

uk ad market

tv ad decline

2017 proved to be a tipping point for the UK’s advertising industry, with annual digital advertising revenue overtaking TV for the first time. Not only did digital’s share of total ad spend in H1 grow to 54%, this trajectory increased throughout the year due to print ad revenue haemorrhaging.

Gaming And Video Fandom Overlap
Cannibalisation Risks For Games And SVOD Releases

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Karol Severin

December 2017

Stranger Things

mobile gamers

console owners

Subscription Video On Demand (SVOD), binge-watching and weekly usage of Netflix have penetrated the mainstream among gamers. Behind these propositions are companies with large marketing budgets and effective channels enabling them to reach their audiences.

Streaming Peaks
What Playlist And Binge-Watching Trends Signify For Streaming

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Mark Mulligan

December 2017

Streaming

Streaming Music

YouTube

Streaming is transforming music and video consumption, creating new business models and behaviours. 2017 was a strong year for both sectors but growth is not uniformly distributed. Video subscriptions are set to see much wider adoption than music subscriptions and across both sectors, leading behaviours are slowing.

MIDiA Research Music Market Metrics

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Mark Mulligan

December 2017

Streaming

streaming market shares

Music Metrics

In the Excel spreadsheet published here we have brought together all of MIDiA’s main music datasets into one place for convenient access and reference. The document includes more than 20 country pages, with multiple datasets and charts. Datasets included:...

The Top TV Shows Of 2017
Netflix Steals A March

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Tim Mulligan

December 2017

Streaming

US

UK

With TV content audiences becoming ever more fragmented and streaming services guarded with their metrics, understanding the appeal of TV shows has never been more complicated. In this report, we present summary data from the first year of MIDiA’s TV Brand Tracker to reveal an objective and platform-neutral view of which shows resonated most with...

Snap Inc Q3 2017
Increasing Costs Overshadow Progress

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December 2017

reporting

Snapchat

Snap Inc

Snap’s public performance has been turbulent and its stock price has been on a downward trajectory during its debut year under the forensic scrutiny of Wall Street. Share prices fell from $17 during the March IPO, to $12.65 in Q3 2017. This has placed pressure on the management team to adopt a new strategy to, reassure the increasingly sceptical ...

Quarterly Digital Content Trends: Q3 2017

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Mark Mulligan

December 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q3 2017 across music, video, games and social.

MIDiA Research Predictions 2018
Post-Peak Economics

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Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

December 2017

Apple

Spotify

Amazon

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Companies and brands mentioned in this report: Alphabet, Amazon, Apple, Apple Music, Candy Crush...

Games Video Viewing
Broader Propositions Will Increase Mainstream Adoption

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Karol Severin

November 2017

games video

gaming video

gamer video

Games related video viewing is a relatively new but vibrant marketplace. It has multiple use cases across the gamer segments: from newbies watching walkthroughs, to hard core fans viewing an e-sports event online. Though currently still a niche activity among gamers overall, it has a mainstream penetration of 54% among 16-24 year old males.

Radio Is Streaming’s Next Frontier
How Streaming Will Disrupt Radio Like It Did Retail

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Mark Mulligan

November 2017

Streaming

Streaming Music

Apple

Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market is far higher. Streaming’s post-radio strategy has the potential to be much more far reaching and impactful than subscriptions have been in ter...

Apple Q4 (Calendar Q3) 2017
Quarterly Revenue Growth Underpins 2017 Revenue Revival

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November 2017

Apple

Apple

ipad

Apple continued its sales momentum this quarter with the launch of hardware products such as iPhone 8 and 8 Plus models in September. Both smartphones have incorporated new features, such as augmented reality (AR) technology and wireless charging, to meet the demands of its pre-existing consumer base as well as to attract new users.

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Showing 521 to 540 of 696 results.