Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Amazon Music
The Dark Horse Comes Out Of The Shadows

Cover image for Amazon Music

Mark Mulligan

September 2017

Streaming

Streaming Music

Music Subscriptions

Back in the days when online music meant online CD sales, Amazon was the king. Then, along came Apple with iTunes music store and Amazon saw the throne snatched from its hands. No sooner had Apple started...

Going Beyond Sync
Mutually Beneficial Opportunities in Music And Games

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Karol Severin

September 2017

music behaviour

music services

playlisting

There is a significant behavioural and demographic overlap between gamers and music consumers. An affinity for music, adoption of subscription services, attendance of live music events, merchandise sales...

Mobile App Discovery
Targeting Gamers With Word Of Mouth

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Karol Severin

August 2017

ASO

app store optimization

app discovery

App discovery has come a long way since the rise of mobile app stores. What were once relatively simple app marketplaces are evolving into more carefully curated experiences, in a bid to showcase effectively...

Snap Inc Q2 2017
Diminishing User Growth Dwarfs Revenue Increase

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Tunde Sowande

August 2017

Snap Inc

earnings

results

Snap Inc’s release of its second quarter earnings has been met with negative reception from the financial sector, as the company’s Q2 2017 financial results, which was below analyst revenue projections,...

Quarterly Digital Content Trends
Q2 2017

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Mark Mulligan

August 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Music Rights Disruption
The Transparency Agenda

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Mark Mulligan

August 2017

music publishers

Apple

Spotify

Music rights have never been simple but now the complexity is reaching such a level that the digital music marketplace is beginning to buckle under the strain. With growing demand across the board for...

TV Show Fandom Q2 2017
Measuring The Impact Of US TV

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Mark Mulligan

August 2017

Streaming

US

UK

In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal, we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than 50 TV shows...

Content Piracy
Piracy Reinvented In The Streaming Era

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Mark Mulligan

August 2017

Streaming

Spotify

YouTube

Piracy was one of the original driving forces behind the digital content marketplace. Without Peer-to-peer (P2P) we may never have had Spotify, iPlayer or Netflix, all of which were direct responses to...

YouTube Q2 2017
Quietly Bigger And Better Than Ever

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Tim Mulligan

July 2017

Video

YouTube

YouTube

The announcement in June 2017 that YouTube had 1.5 billion monthly logged-in users was the first official user number since the 2013 tally of One billion unique monthly users. This metrics reticence stands...

Game Consumer Segmentation
Aficionados Drive Adoption

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Karol Severin

July 2017

passive majority

consumer segmentation

forgotten fans

Barriers between the traditionally isolated PC, console and mobile games formats are gradually breaking down. This is happening on the device level (Nintendo Switch), title level (e.g. multiplatform Minecraft...

TV Show Fandom
Measuring TV Shows’ Real Appeal

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Mark Mulligan

July 2017

Streaming

US

UK

The TV industry is in a measurement crisis. Ever more, viewing is shifting from the linear schedule and leading streaming services are heavily guarded about their data, creating a measurement blind spot....

Paid News
Legacy Titles and New Media Compete For Share Of Digital Voice

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Zach Fuller

June 2017

Apple

Amazon

Google

In an economy based on attention, the monetisation of news in 2017 balances declining advertising revenues against a push towards building subscribers. Emerging business models and shifts in consumer behaviour...

SVOD User Deep Dive
TV's Specialisation Period

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Tim Mulligan

June 2017

Apple

Amazon

Amazon

SVOD (Subscription Video On Demand) is now the default mainstream video on demand consumption behaviour for TV-like content. Netflix and Amazon Prime Video are now the twin lenses behind measuring overall...

Spotify Earnings
Growth Still Comes At A Cost

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Mark Mulligan

June 2017

Streaming

Streaming Music

Spotify

Spotify’s 2016 accounts reveal strong growth in both revenue and user, as well as improved conversion to paid. But they also show growing losses (both in absolute and relative terms) for streaming music’s...

Mapping Daily Active Gamers Across Platforms
Diversity Is The Name Of The Game

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Karol Severin

June 2017

xbox

Facebook

Playstation

The Daily Active User (DAU) is a common engagement metric, often used in gauging companies’ performance and value. In gaming, DAUs vary markedly across mobile, PC, console and social. The differences...

Brazil Streaming Music Market
Breaking The Mould

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Mark Mulligan

June 2017

Streaming

Streaming Music

music bundles

The successful markets in the traditional music industry were those with highest levels of consumer spending. It was an industry biased towards North America and Europe. Part of the transformative potential...

Call Of Duty Fan Profile
Hardcore Gamers Become Video Fans

Karol Severin

June 2017

Games

aaa title fans

triple a title fans

Though Call of Duty (CoD) fans show similar behaviours to the fans of other AAA Games titles, demographically they more closely resemble hard-core gamers. What is more, the amount of time they spend gaming...

State Of The Streaming Nation 2
The Definitive Assessment Of The Global Streaming Music Market

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Mark Mulligan

May 2017

Subscriptions

Streaming

Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services...

Voice Control
Market Strategy for the Next Major Hardware Paradigm

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Zach Fuller

May 2017

Apple

Marketing

Amazon

Acting as a Trojan horse in consumer electronics, voice control slipped under the radar compared to more bombastic new technologies such as Virtual Reality and Artificial Intelligence, to quietly become...

Major Label Results Q1 2017
Full Stream Ahead

Cover image for Major Label Results Q1 2017

Mark Mulligan

May 2017

Streaming

Apple

Spotify

2016 was the turnaround year for the global recorded music business. The prevailing sentiment among battle-scarred label executives was one of cautious optimism. The first quarter results for 2017 suggest...

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Showing 521 to 540 of 666 results.