Reports Music

Radio 2018 Streaming’s Continuing Impact

Report by Mark Mulligan
Cover image for Radio 2018
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The 20,000 Foot View: This is a 2018 update to MIDiA’s 2017 report exploring the impact of streaming on radio audiences. The underlying data comes from MIDiA’s quarterly consumer tracker which was first fielded in XXX 2016.

Key Findings: 

  • Radio listener penetration across the US, UK, Canada and Australia, fell from XXX in XXX 2016 to XXX in XXX 2017
  • Listener penetration then rebounded to XXX in XXX 2018 before dropping to XXX in XXX 2018
  • Radio listeners far outweigh free streaming audiences – XXX to XXX – in the big English-speaking markets
  • Radio’s share of audiences over the age of XXX XXX is more than twice the size of streaming’s share XXX among this age XXX of radio audiences are teenagers compared to XXX for streaming
  • In 2018 free streaming started to acquire new audiences, jumping to XXX in XXX 2018 and then up to XXX in XXX 2018
  • In XXX 2016 the gap between radio and streaming audiences was XXX by XXX 2018 the gap was XXX the same period, the percentage of consumers that only listen to radio fell from XXX to XXX XXX of consumers said they are listening to less radio because they are streaming music more
  • This rate is lowest in markets where streaming is more nascent – e.g. Germany and Japan – and highest in emerging markets e.g. Brazil and Mexico
  • Weekly listeners of radio stations are the most valuable audiences for radio broadcasters
  • Across the UK, Australia and Canada most leading radio channels average around XXX overlap with streaming usage
  • Radio is only just ahead of YouTube / Vevo for music discovery XXX compared to XXX while audio streaming is a distant third on XXX of XXX year olds rely upon YouTube/Vevo for music discovery, followed by XXX for radio and XXX for streaming audio

Companies and brands mentioned in this report: XXX XXX ABC, AdsWizz, BBC, BOOM-FM, CBC Radio One, CBC Radio Two, CHFI-FM, CHUM-FM, Capital FM, Digital Audio Exchange, Global Radio, Heart, KIIS-FM, XXX Kiss, Magic, NOVA XXX NPR, Pandora, Radio XXX Radio XXX Radio XXX Smooth FM, Spotify, Vevo, WBMP-FM, WHTZ-FM, WSFM, YouTube

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