Reports Media & Marketing

Quarterly Digital Content Trends Q4 2018

Report by Tim Mulligan
Cover image for Quarterly Digital Content Trends Q4 2018
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between        2017 and        2018 across music, video, games and social. 

Key Findings

  • YouTube topped music streaming in        2018 with        weekly active user (WAU) penetration
  • Spotify was second with        flat from        2018, while Amazon was up one point across Prime Music and Music Unlimited to reach       
  • Apple Music was fourth, at        where it has been for three of the preceding four quarters
  • The decline in Facebook WAUs continued, down seven points to        while its messenger apps diverged with Messenger down one point and Instagram up one point
  • Snapchat WAU penetration was        where it was in        2017
  • Pinterest WAU was unchanged from        2018 at        down three points from        2017
  • Netflix has caught YouTube to become the joint most widely used video app; both had        WAU penetration in        2018
  • Amazon Prime Video WAUs rose two points while the leading local subscription video on demand (SVOD) services collectively gained four points 
  • Radio listening in        2018 was flat on        2018 at        while free streaming was up two points to       
  • Music subscriptions were flat at        where they have been for three of the five quarters from        2017 to        2018
  • Facebook video was the big gainer in video        2018, up three points to       
  • Digital video viewing is following a long-term shift to longer form across the four big English-speaking markets
  • Pay-TV penetration was down slightly to        in        2018 while cord cutting was also slightly down by two points to        and cord shaving also declined by two points to       
  • The pace of the transition from traditional pay-TV to SVOD is slowing
  • The long-term decline in games consumption metrics finally stabilised in        2018

Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Crave TV, Deezer, Epic Games, Facebook, Facebook Messenger, Fortnite, Google Play Music All Access, Hulu, Instagram, iPlayer, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, Twitch, WhatsApp, YouTube

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