Quarterly Digital Content Trends Q4 2018

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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between 2017 and 2018 across music, video, games and social.
Key Findings
- YouTube topped music streaming in 2018 with weekly active user (WAU) penetration
- Spotify was second with flat from 2018, while Amazon was up one point across Prime Music and Music Unlimited to reach
- Apple Music was fourth, at where it has been for three of the preceding four quarters
- The decline in Facebook WAUs continued, down seven points to while its messenger apps diverged with Messenger down one point and Instagram up one point
- Snapchat WAU penetration was where it was in 2017
- Pinterest WAU was unchanged from 2018 at down three points from 2017
- Netflix has caught YouTube to become the joint most widely used video app; both had WAU penetration in 2018
- Amazon Prime Video WAUs rose two points while the leading local subscription video on demand (SVOD) services collectively gained four points
- Radio listening in 2018 was flat on 2018 at while free streaming was up two points to
- Music subscriptions were flat at where they have been for three of the five quarters from 2017 to 2018
- Facebook video was the big gainer in video 2018, up three points to
- Digital video viewing is following a long-term shift to longer form across the four big English-speaking markets
- Pay-TV penetration was down slightly to in 2018 while cord cutting was also slightly down by two points to and cord shaving also declined by two points to
- The pace of the transition from traditional pay-TV to SVOD is slowing
- The long-term decline in games consumption metrics finally stabilised in 2018
Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Crave TV, Deezer, Epic Games, Facebook, Facebook Messenger, Fortnite, Google Play Music All Access, Hulu, Instagram, iPlayer, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, Twitch, WhatsApp, YouTube