Quarterly Digital Content Trends Q4 2018

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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between XXX 2017 and XXX 2018 across music, video, games and social. 

Key Findings

• YouTube topped music streaming in XXX 2018 with XXX weekly active user (WAU) penetration
• Spotify was second with XXX flat from XXX 2018, while Amazon was up one point across Prime Music and Music Unlimited to reach XXX Music was fourth, at XXX where it has been for three of the preceding four quarters
• The decline in Facebook WAUs continued, down seven points to XXX while its messenger apps diverged with Messenger down one point and Instagram up one point
• Snapchat WAU penetration was XXX where it was in XXX 2017
• Pinterest WAU was unchanged from XXX 2018 at XXX down three points from XXX 2017
• Netflix has caught YouTube to become the joint most widely used video app; both had XXX WAU penetration in XXX 2018
• Amazon Prime Video WAUs rose two points while the leading local subscription video on demand (SVOD) services collectively gained four points 
• Radio listening in XXX 2018 was flat on XXX 2018 at XXX while free streaming was up two points to XXX subscriptions were flat at XXX where they have been for three of the five quarters from XXX 2017 to XXX 2018
• Facebook video was the big gainer in video XXX 2018, up three points to XXX video viewing is following a long-term shift to longer form across the four big English-speaking markets
• Pay-TV penetration was down slightly to XXX in XXX 2018 while cord cutting was also slightly down by two points to XXX and cord shaving also declined by two points to XXX pace of the transition from traditional pay-TV to SVOD is slowing
• The long-term decline in games consumption metrics finally stabilised in XXX 2018

Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Crave TV, Deezer, Epic Games, Facebook, Facebook Messenger, Fortnite, Google Play Music All Access, Hulu, Instagram, iPlayer, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, Twitch, WhatsApp, YouTube