SVOD Overtakes Pay-TV

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Alistair Taylor

October 2018

This MIDiA update showcases the monumental shift in the video landscape with signups for subscription video on demand (SVOD) services overtaking pay-TV subscriptions for the very first time in 2018. SVOD has disrupted traditional linear pay-TV to the point where it is no longer the most common household subscription across the core English-speaking Markets. Households with pay-TV subscriptions decreased five points from in 2017, to in 2018. Conversely, the number of households with monthly video subscriptions (i.e. Netflix, Amazon Prime Video) increased over the same period from to year-on-year.

Companies and brands mentioned in this report: Netflix, Spotify, DAZN, Eleven Sports, Amazon Prime Video, Facebook, Amazon

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