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SVOD Overtakes Pay-TV

Report by Alistair Taylor
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The 20,000 Foot View:  This MIDiA update showcases the monumental shift in the video landscape with signups for subscription video on demand (SVOD) services overtaking pay-TV subscriptions for the very first time in            2018. SVOD has disrupted traditional linear pay-TV to the point where it is no longer the most common household subscription across the core English-speaking Markets. Households with pay-TV subscriptions decreased five points from            in            2017, to            in            2018. Conversely, the number of households with monthly video subscriptions (i.e. Netflix, Amazon Prime Video) increased over the same period from            to            year-on-year.

Key Findings

  • Number of            households in the US, UK,            and Canada decreased YoY from                       2017 to            in            2018
  • SVOD households            from            in            2017 to            in           
  • Number of            households in the UK decreased                       in            2017 to            in            2018,            still kept a slim lead            SVOD households
  • Number of            SVOD households increased from            in            to            in            2018, two points            pay-TV subscriptions
  • Australian SVOD            increased by nine points YoY,                       of households paying for an            service, compared to just            who            to pay-TV
  • More Canadian            opt for pay-TV subscriptions over            with            paying for pay-TV subscriptions                       2018, while only            have SVOD           
  •            of US households subscribe to SVOD services, up from            in            2017, compared to pay-TV subscriptions declining YoY from            to           
  • Cord cutting            remained consistent and even increased            point from            in            2017 to                       2018

Companies and brands mentioned in this report: Netflix, Spotify, DAZN, Eleven Sports, Amazon Prime Video, Facebook, Amazon

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