SVOD Overtakes Pay-TV
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The 20,000 Foot View: This MIDiA update showcases the monumental shift in the video landscape with signups for subscription video on demand (SVOD) services overtaking pay-TV subscriptions for the very first time in 2018. SVOD has disrupted traditional linear pay-TV to the point where it is no longer the most common household subscription across the core English-speaking Markets. Households with pay-TV subscriptions decreased five points from in 2017, to in 2018. Conversely, the number of households with monthly video subscriptions (i.e. Netflix, Amazon Prime Video) increased over the same period from to year-on-year.
Key Findings
- Number of households in the US, UK, and Canada decreased YoY from 2017 to in 2018
- SVOD households from in 2017 to in
- Number of households in the UK decreased in 2017 to in 2018, still kept a slim lead SVOD households
- Number of SVOD households increased from in to in 2018, two points pay-TV subscriptions
- Australian SVOD increased by nine points YoY, of households paying for an service, compared to just who to pay-TV
- More Canadian opt for pay-TV subscriptions over with paying for pay-TV subscriptions 2018, while only have SVOD of US households subscribe to SVOD services, up from in 2017, compared to pay-TV subscriptions declining YoY from to
- Cord cutting remained consistent and even increased point from in 2017 to 2018
Companies and brands mentioned in this report: Netflix, Spotify, DAZN, Eleven Sports, Amazon Prime Video, Facebook, Amazon