SVOD Overtakes Pay-TV
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The 20,000 Foot View: This MIDiA update showcases the monumental shift in the video landscape with signups for subscription video on demand (SVOD) services overtaking pay-TV subscriptions for the very first time in 2018. SVOD has disrupted traditional linear pay-TV to the point where it is no longer the most common household subscription across the core English-speaking Markets. Households with pay-TV subscriptions decreased five points from in 2017, to in 2018. Conversely, the number of households with monthly video subscriptions (i.e. Netflix, Amazon Prime Video) increased over the same period from to year-on-year.
Key Findings
- Number of pay-TV households in the US, UK, Australia and Canada decreased YoY from in 2017 to in 2018
- SVOD households increased from in 2017 to in 2018
- Number of pay-TV households in the UK decreased from in 2017 to in 2018, but still kept a slim lead over SVOD households
- Number of UK SVOD households increased from in 2017 to in 2018, two points behind pay-TV subscriptions
- Australian SVOD adoption increased by nine points YoY, with of households paying for an SVOD service, compared to just who subscribe to pay-TV
- More Canadian households opt for pay-TV subscriptions over SVOD, with paying for pay-TV subscriptions in 2018, while only have SVOD subscriptions of US households subscribe to SVOD services, up from in 2017, compared to pay-TV subscriptions declining YoY from to
- Cord cutting has remained consistent and even increased one point from in 2017 to in 2018
Companies and brands mentioned in this report: Netflix, Spotify, DAZN, Eleven Sports, Amazon Prime Video, Facebook, Amazon