SVOD Overtakes Pay-TV
The 20,000 Foot View: This MIDiA update showcases the monumental shift in the video landscape with signups for subscription video on demand (SVOD) services overtaking pay-TV subscriptions for the very first time in XXX 2018. SVOD has disrupted traditional linear pay-TV to the point where it is no longer the most common household subscription across the core English-speaking Markets. Households with pay-TV subscriptions decreased five points from XXX in XXX 2017, to XXX in XXX 2018. Conversely, the number of households with monthly video subscriptions (i.e. Netflix, Amazon Prime Video) increased over the same period from XXX to XXX year-on-year.
Key Findings
- Number of pay-TV households in the US, UK, Australia and Canada decreased YoY from XXX in XXX 2017 to XXX in XXX 2018
- SVOD households increased from XXX in XXX 2017 to XXX in XXX 2018
- Number of pay-TV households in the UK decreased from XXX in XXX 2017 to XXX in XXX 2018, but still kept a slim lead over SVOD households
- Number of UK SVOD households increased from XXX in XXX 2017 to XXX in XXX 2018, two points behind pay-TV subscriptions
- Australian SVOD adoption increased by nine points YoY, with XXX of households paying for an SVOD service, compared to just XXX who subscribe to pay-TV
- More Canadian households opt for pay-TV subscriptions over SVOD, with XXX paying for pay-TV subscriptions in XXX 2018, while only XXX have SVOD XXX of US households subscribe to SVOD services, up from XXX in XXX 2017, compared to pay-TV subscriptions declining YoY from XXX to XXX cutting has remained consistent and even increased one point from XXX in XXX 2017 to XXX in XXX 2018
Companies and brands mentioned in this report: Netflix, Spotify, DAZN, Eleven Sports, Amazon Prime Video, Facebook, Amazon