Streaming Media Consumption Video Leads The Way
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between 2017 and 2018 across music, video, games and social.
Key Findings
- Amazon Prime users are more likely to multiple video subscriptions than Netflix of year olds consume SVOD content either through their own subscription or a subscription that someone else pays for
- Only of expressed a concern that it increasingly inconvenient to subscribe to services in order to access shows
- Only of olds and of 20–24 year say they pay for Amazon Video of year olds and of 20–24 year olds in say they pay for Netflix of year olds identify as having left the TV ecosystem almost entirely in favour of video streaming services
- Weekly active of Amazon Prime Video was stagnant since 2016, hovering around mark
- Netflix’s weekly users increased from to
- At penetration, car has a wider scope music listenership than the home or the smartphone
- Streaming services an uphill battle to gain in radio’s influential domain
Companies and brands mentioned in this report: Century Fox, Amazon Prime Video, Apple, AT&T, Comcast, Disney, Netflix, Sirius XM, Spotify, Warner Media, YouTube