Reports Media & Marketing

Quarterly Digital Content Trends: Q3 2018

Report by Zach Fuller
Cover image for Quarterly Digital Content Trends: Q3 2018
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada, Mexico, Brazil, Japan, Germany Sweden and Australia. The report explores how consumer behaviour in usage and expenditure for various formats stand as of            2018, across music, video, games and social. 

Key Findings

  • Playlist growth            flatlined
  • Radio’s music            influence is waning
  • Engagement around            games on tablet or smartphones            a weekly basis has fallen                       to            year on year
  • Listening to            on the radio is down                       to            year on year (YoY)            free streaming is up from                      
  • Snapchat WAU            down from            to            for            and            core app was down from                      
  • Twitch is            to make the jump beyond            and its WAU engagement is            at           
  • Premium SVOD            beginning to challenge YouTube for            spend
  • YouTube WAU            was down from            to           
  • Mobile Games            losing engagement but retaining higher            in-app payment audiences

Companies and brands mentioned in this report: Amazon, Apple, AT&T, BuzzFeed, Facebook, Google, Instagram, Netflix, Pinterest, Snap Inc., Spotify, Twitch, Twitter, Verizon, Vice, Warner Media

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