Quarterly Digital Content Trends: Q3 2018

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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada, Mexico, Brazil, Japan, Germany Sweden and Australia. The report explores how consumer behaviour in usage and expenditure for various formats stand as of        2018, across music, video, games and social. 

Key Findings

• Playlist growth has flatlined
• Radio’s music discovery influence is waning
• Engagement around playing games on tablet or smartphones on a weekly basis has fallen from        to        year on year
• Listening to music on the radio is down from        to        year on year (YoY) while free streaming is up from        to       
• Snapchat WAU was down from        to        for        and Facebook’s core app was down from        to       
• Twitch is struggling to make the jump beyond gamers and its WAU engagement is flat at       
• Premium SVOD is beginning to challenge YouTube for time spend
• YouTube WAU penetration was down from        to       
• Mobile Games are losing engagement but retaining higher ARPU in-app payment audiences

Companies and brands mentioned in this report: Amazon, Apple, AT&T, BuzzFeed, Facebook, Google, Instagram, Netflix, Pinterest, Snap Inc., Spotify, Twitch, Twitter, Verizon, Vice, Warner Media