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MIDiA Research Predictions 2019

Report by Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller
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The 20,000 Foot View: In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019.

Key Findings

  • User privacy to become key product differentiator for those not dependent on ad revenue
  • 2019 will see more brands take political stances to align themselves with issues important to their user base
  • Apple to roll out multi-content subscriptions as tech major content portfolios continue to grow
  • 2019 will see digital-first companies continue to disrupt and even take charge of the rights landscape across all content genres
  • Spotify will sign its first major artist as it looks to move on from low-margin label deals
  • 2019 will see a strong year for streaming in emerging markets, as mature markets experience a slowdown in growth.
  • Snap Inc. will be acquired in 2019
  • Facebook to target mainstream TV in 2019 as it looks to rebound after a difficult 2018
  • Instagram TV (IGTV) will become the first non-Chinese, global scale, long-form messaging app video destination
  • Streaming latency to become an afterthought in 2019
  • Spotify will partner with a major global news outlet for exclusive, news-based podcast content
  • The golden era for VC funded ad-supported media outlets will end in 2019
  • Tencent and Amazon will up their streaming efforts as they look to produce cloud-based gaming experiences

Companies and brands mentioned in this report: ABC, Alibaba, Alphabet, Amazon, Amazon Prime Video, Apple, Apple Music, AT&T, BBC, BT, BT Sports, BT TV, Bundesliga, Cambridge Analytica, DAZN, Disney, Eleven Sports, Endemol, ESPN, ESPN+, EU, FA Cup, Facebook, Fox, Google, Grey’s Anatomy, HBO, Hitco, IGTV, Instagram, Instagram TV,, La Liga, Ligue        Matchroom Sport, Microsoft, MLB, NBA, Netflix, NFL, Nike, PGA Championship, Premiership Rugby, Project Xcloud, Serie A, Sky, Snap Inc., Snapchat, Sony, Spotify, Sprint, Tencent, Time Magazine, Time Warner, T-Mobile, Turner Sports, Twitch, UEFA Champions League, UFC, UMG, United Masters, US Open, Verizon, Vice, Walmart, Warner Bros, YouTube

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