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MIDiA Research Predictions 2019

Report by Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller
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The 20,000 Foot View: In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019.

Key Findings

  • User privacy            become key product differentiator for            not dependent on ad revenue
  • 2019 will            more brands take political stances            align themselves with issues important            their user base
  • Apple to            out multi-content subscriptions as tech            content portfolios continue to grow
  • 2019 will            digital-first companies continue to disrupt            even take charge of the            landscape across all content genres
  • Spotify will            its first major artist as            looks to move on from            label deals
  • 2019 will            a strong year for streaming            emerging markets, as mature markets            a slowdown in growth.
  • Snap Inc.            be acquired in 2019
  • Facebook to            mainstream TV in 2019 as            looks to rebound after a            2018
  • Instagram TV            will become the first non-Chinese,            scale, long-form messaging app video           
  • Streaming latency            become an afterthought in 2019
  • Spotify will            with a major global news            for exclusive, news-based podcast content
  • The golden            for VC funded ad-supported media            will end in 2019
  • Tencent and            will up their streaming efforts            they look to produce cloud-based            experiences

Companies and brands mentioned in this report: ABC, Alibaba, Alphabet, Amazon, Amazon Prime Video, Apple, Apple Music, AT&T, BBC, BT, BT Sports, BT TV, Bundesliga, Cambridge Analytica, DAZN, Disney, Eleven Sports, Endemol, ESPN, ESPN+, EU, FA Cup, Facebook, Fox, Google, Grey’s Anatomy, HBO, Hitco, IGTV, Instagram, Instagram TV,, La Liga, Ligue            Matchroom Sport, Microsoft, MLB, NBA, Netflix, NFL, Nike, PGA Championship, Premiership Rugby, Project Xcloud, Serie A, Sky, Snap Inc., Snapchat, Sony, Spotify, Sprint, Tencent, Time Magazine, Time Warner, T-Mobile, Turner Sports, Twitch, UEFA Champions League, UFC, UMG, United Masters, US Open, Verizon, Vice, Walmart, Warner Bros, YouTube