promises to be the next big step change both in telco business models and the digital content economy. The arrival of            will supercharge the business models of many companies across infrastructure and services but the outlook is less promising for others who are at risk of having their core revenue streams disrupted. As with most nascent, promising technologies, the reality needs distilling out of the hype for            and real work needs to be done on honing the positioning and messaging that will woo consumers.

Companies and brands mentioned in this report: Amazon, Amazon Prime Video, AT&T, BT, BT Sport, Deutsche Telekom, Dolby, Dolby Atmos, EE, Huawei, Orange, Verizon, ZTE