Reports Media & Marketing

5G: Use Cases, Hurdles and Opportunity

Report by Mark Mulligan
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The 20,000 Foot XXX promises to be the next big step change both in telco business models and the digital content economy. The arrival of XXX will supercharge the business models of many companies across infrastructure and services but the outlook is less promising for others who are at risk of having their core revenue streams disrupted. As with most nascent, promising technologies, the reality needs distilling out of the hype for XXX and real work needs to be done on honing the positioning and messaging that will woo consumers.


Key Findings

  • The need for partnerships is central to the outlook for XXX the euphoria surrounding XXX initial consumer uptake will be limited
  • Converged telcos like BT, Deutsche Telekom, and Orange will focus on specific verticals such as broadcast and XXX of consumers report having a music telco bundle while XXX have a video telco bundle
  • Music bundle penetration peaks in XXX in Sweden, while video peaks in XXX in the XXX threatens cable companies that depend on broadband for revenue growth by enabling telcos to offer households with fixed wireless access connections
  • There is an opportunity for cable providers to open up their networks and offer access to telcos and potentially the tech giants on a wholesale basis
  • Content, video especially, will be key to communicating the XXX use case to consumers
  • Current XXX challenges that need addressing include current network instability, energy consumption and simplifying network architecture
  • There needs to be a reality check on the vendor-driven hype surrounding XXX initial XXX commercial business models will largely be driven by enterprise use cases
  • Huawei is already dominating the global XXX marketplace, becoming the partner of choice for many telcos
  • As of XXX 2018, Huawei had shipped more than XXX XXX base stations to operators in Europe, the Middle East and South Korea
  • Huawei also has XXX carriers in XXX countries testing or carrying out field trials of XXX Sport’s November 2018 broadcast of the EE Wembley Cup was a showcase for leveraging integrated infrastructure and content assets in XXX environments

Companies and brands mentioned in this report: Amazon, Amazon Prime Video, AT&T, BT, BT Sport, Deutsche Telekom, Dolby, Dolby Atmos, EE, Huawei, Orange, Verizon, ZTE

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