Africa and Asia Music Repertoire Shares
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The 20,000 Foot View: This report provides repertoire splits across streaming music services in a number of sub-Saharan African and Asian markets. Also presented are details on the key labels, artists and genres for each of the countries covered.
Key Findings
- Digital music in Kenya are predominantly African free and focused on local regional content with only Songa major label content
- Kenyan major share is local content regional with gospel and Christian artists most popular
- Nigeria is to some of the biggest music stars and local streaming Boomplay is focused on local
- Nigerian major share is local content regional with Naija and its Afrobeat Hip-Hop variations dominating listening
- Kwaito, the African take on house music one of the country’s leading with West African Afrobeat, Afropop Gospel also popular
- South Africa label share is local content content with international on
- Hong Kong a competitive streaming market, with MOOV and KKBox focusing on tastes, while Apple Music and cater to the expat community
- Hong Kong label share is local content content with international on
- Japan is competitive streaming market with services as Line Music, Recochoku, D-Hits AWA Music, as well as main western services
- Japan major share is local content regional with international on while J-Pop streaming charts
- Karaoke is popular in Taiwan, with We and Smule the top two music apps in the market
- Taiwan major share is local content regional with international on while J-Pop streaming charts
Companies and brands mentioned in this report: Apple Music, Avex, AWA Music, Boomplay, Cashtime, Chocolate City, Deezer, D-Hits, Emperor, Empire Mates Entertainment (E.M.E), Gallo, Google Play, HIM International, iTunes, Jooz, Just Music, King Records, KKBox, Linfair, Line Music, Made Men Music Group (M.M.M.G), Mavin Records, MOOV, MTN, Pony Canyon, QQ Music, Recochoku, Rock Records, Seed Music, Smule, Songa, Soulistic Music, Spotify, Star Entertainment, Victor Entertainment, We Sing, Y.B.N.L, YouTube