Reports Music

Africa and Asia Music Repertoire Shares

Report by Mark Mulligan
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The 20,000 Foot View: This report provides repertoire splits across streaming music services in a number of sub-Saharan African and Asian markets. Also presented are details on the key labels, artists and genres for each of the countries covered. 

Key Findings

  • Digital music services in Kenya are predominantly African based, free and focused on local and regional content with only Songa having major label content
  • Kenyan major label share is XXX local content XXX regional content XXX with gospel and Christian artists the most popular
  • Nigeria is home to some of the biggest African music stars and local streaming service Boomplay is focused on local repertoire
  • Nigerian major label share is XXX local content XXX regional content XXX with Naija and its Afrobeat and Hip-Hop variations dominating listening
  • Kwaito, the South African take on house music is one of the country’s leading genres with West African Afrobeat, Afropop and Gospel also popular
  • South Africa major label share is XXX local content XXX regional content XXX with international on XXX Kong is a competitive streaming market, with Joox, MOOV and KKBox focusing on local tastes, while Apple Music and Spotify cater to the expat community
  • Hong Kong major label share is XXX local content XXX regional content XXX with international on XXX is a competitive streaming market with services such as Line Music, Recochoku, D-Hits and AWA Music, as well as the main western services
  • Japan major label share is XXX local content XXX regional content XXX with international on XXX while J-Pop dominates streaming charts
  • Karaoke is extremely popular in Taiwan, with We Sing and Smule the top two downloaded music apps in the market
  • Taiwan major label share is XXX local content XXX regional content XXX with international on XXX while J-Pop dominates streaming charts

Companies and brands mentioned in this report: Apple Music, Avex, AWA Music, Boomplay, Cashtime, Chocolate City, Deezer, D-Hits, Emperor, Empire Mates Entertainment (E.M.E), Gallo, Google Play, HIM International, iTunes, Jooz, Just Music, King Records, KKBox, Linfair, Line Music, Made Men Music Group (M.M.M.G), Mavin Records, MOOV, MTN, Pony Canyon, QQ Music, Recochoku, Rock Records, Seed Music, Smule, Songa, Soulistic Music, Spotify, Star Entertainment, Victor Entertainment, We Sing, Y.B.N.L, YouTube

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