Speaker Market Shares Amazon Ahead in a Crowded Market
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The 20,000 Foot View: Digital music pushed music out of the home speaker and into the earphone. Over recent years this has created a booming market for headphones but speakers are fighting back, driven in large part by tech majors using smart speakers as a Trojan horse for expanding into the home. With so many different technologies and brands competing for prominence, the smart home is one characterised by multiple content ecosystems and device brands.
Key Findings
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of consumers have a smart speaker while have a connected speaker
- Amazon’s Echo the leading smart speaker brand penetration and an ownership market of
- Google Home second with ownership market share Apple Home Pod is third
- Bose is leading connected speaker brand with and ownership market share
- Sonos is with penetration and ownership market
- Across both speakers and smart speakers, Amazon leads ownership market share with by Bose on and Google on
- Sound bar is while media streamer penetration
- All speaker user bases skew male, averaging
- Google Home Apple Home Pod have the male share – both
- On average, speaker brands have a younger base than connected speakers of Prime Music Users have an Echo
- Apple Music the most widely used music across most other speaker brands, so within Sonos and, of Home Pod
Companies and brands mentioned in this report: AKG, Amazon, Amazon Prime Music, Apple, Apple Airpods, Apple Earpods, Apple Music, Bang and Olufsen, Beats, Betron, BeyerDynamic, Bose, Grado, Jabra, Optoma, Panasonic, Sennheiser, Skull Candy, Sony, Sony Walkman, Spotify, TaoTronics