Reports Video

Global Video Forecast 2018–2025

Report by Tim Mulligan
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The 20,000 Foot View:             will represent an epoch-defining era for video as streaming supplants analogue as the main technology for delivering content to TV audiences. In 2018 streaming video subscriptions already reached parity with pay-TV subscriptions in leading markets. The traditional division between traditional pay-TV and  subscription video on demand (SVOD) progressively matters less as the market matures.  Between 2018 and 2025, the entire TV subscription market – including streaming video – will grow by            to            billion. At the same time the entire video advertising market will increase by            to            billion.

Key Findings

  • SVOD user                       was almost on par with            at                       2018
  • In the            video streaming subscriptions at            penetration            on par with pay-TV in           
  • Due to            video, overall video ad revenue            nominally grow by            from 2018            2025 to            billion
  • Despite nominal            video ad revenue on constant            weighting will decline over the            five years
  • Analogue subscriptions            decline by            from            million in            to            million in 2025
  • Analogue subscription’s            decline will be offset by            subscription growth between            resulting in            video subscription revenue increase of            to            billion
  • SVOD revenue            increase from            million in 2018                       billion in 2025 – a            of           
  • Free video            will grow by            from three            in 2018 to reach            billion            2025
  • Streaming’s share            subscription revenue will increase from            2018 to            in 2025
  • The OTT            share of ad revenue will            from            in 2018 to            in           
  • The overall            market for all analogue and            subscriptions revenues and ad revenues            rise by a mere            between            and 2025 to            billion

Companies and brands mentioned in this report: Alphabet, Amazon, Amazon Prime Video, Facebook, Hulu, Netflix, YouTube

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