Reports Entertainment and Fandom

Global Video Forecast 2018–2025

Tim Mulligan
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           will represent an epoch-defining era for video as streaming supplants analogue as the main technology for delivering content to TV audiences. In 2018 streaming video subscriptions already reached parity with pay-TV subscriptions in leading markets. The traditional division between traditional pay-TV and  subscription video on demand (SVOD) progressively matters less as the market matures.  Between 2018 and 2025, the entire TV subscription market – including streaming video – will grow by            to            billion. At the same time the entire video advertising market will increase by            to            billion.

Companies and brands mentioned in this report: Alphabet, Amazon, Amazon Prime Video, Facebook, Hulu, Netflix, YouTube