Reports Video

Global Video Forecast 2018–2025

Report by Tim Mulligan
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The 20,000 Foot View:         will represent an epoch-defining era for video as streaming supplants analogue as the main technology for delivering content to TV audiences. In 2018 streaming video subscriptions already reached parity with pay-TV subscriptions in leading markets. The traditional division between traditional pay-TV and  subscription video on demand (SVOD) progressively matters less as the market matures.  Between 2018 and 2025, the entire TV subscription market – including streaming video – will grow by        to        billion. At the same time the entire video advertising market will increase by        to        billion.

Key Findings

  • SVOD user penetration        was almost on par with pay-TV at               2018
  • In the US, video streaming subscriptions at        penetration was on par with pay-TV in        2018
  • Due to social video, overall video ad revenue will nominally grow by        from 2018 to 2025 to        billion
  • Despite nominal growth, video ad revenue on constant currency weighting will decline over the next five years
  • Analogue subscriptions will decline by        from        million in 2018 to        million in 2025
  • Analogue subscription’s marginal decline will be offset by streaming subscription growth between        resulting in overall video subscription revenue increase of        increase to        billion
  • SVOD revenue will increase from        million in 2018 to        billion in 2025 – a growth of       
  • Free video users will grow by        from three billion in 2018 to reach        billion in 2025
  • Streaming’s share of subscription revenue will increase from        in 2018 to        in 2025
  • The OTT market’s share of ad revenue will grow from        in 2018 to        in 2025
  • The overall video market for all analogue and streaming subscriptions revenues and ad revenues will rise by a mere        between 2018 and 2025 to        billion

Companies and brands mentioned in this report: Alphabet, Amazon, Amazon Prime Video, Facebook, Hulu, Netflix, YouTube

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