Global Video Forecast 2018–2025

Tim Mulligan

December 2018

will represent an epoch-defining era for video as streaming supplants analogue as the main technology for delivering content to TV audiences. In 2018 streaming video subscriptions already reached parity with pay-TV subscriptions in leading markets. The traditional division between traditional pay-TV and subscription video on demand (SVOD) progressively matters less as the market matures. Between 2018 and 2025, the entire TV subscription market – including streaming video – will grow by to billion. At the same time the entire video advertising market will increase by to billion.

Companies and brands mentioned in this report: Alphabet, Amazon, Amazon Prime Video, Facebook, Hulu, Netflix, YouTube

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