Reports Video

Global Video Forecast 2018–2025

Report by Tim Mulligan
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The 20,000 Foot XXX will represent an epoch-defining era for video as streaming supplants analogue as the main technology for delivering content to TV audiences. In 2018 streaming video subscriptions already reached parity with pay-TV subscriptions in leading markets. The traditional division between traditional pay-TV and  subscription video on demand (SVOD) progressively matters less as the market matures.  Between 2018 and 2025, the entire TV subscription market – including streaming video – will grow by XXX to XXX billion. At the same time the entire video advertising market will increase by XXX to XXX billion.

Key Findings

  • SVOD user penetration XXX was almost on par with pay-TV at XXX XXX 2018
  • In the US, video streaming subscriptions at XXX penetration was on par with pay-TV in XXX 2018
  • Due to social video, overall video ad revenue will nominally grow by XXX from 2018 to 2025 to XXX billion
  • Despite nominal growth, video ad revenue on constant currency weighting will decline over the next five years
  • Analogue subscriptions will decline by XXX from XXX million in 2018 to XXX million in 2025
  • Analogue subscription’s marginal decline will be offset by streaming subscription growth between XXX resulting in overall video subscription revenue increase of XXX increase to XXX billion
  • SVOD revenue will increase from XXX million in 2018 to XXX billion in 2025 – a growth of XXX style="">Free video users will grow by XXX from three billion in 2018 to reach XXX billion in 2025
  • Streaming’s share of subscription revenue will increase from XXX in 2018 to XXX in 2025
  • The OTT market’s share of ad revenue will grow from XXX in 2018 to XXX in 2025
  • The overall video market for all analogue and streaming subscriptions revenues and ad revenues will rise by a mere XXX between 2018 and 2025 to XXX billion

Companies and brands mentioned in this report: Alphabet, Amazon, Amazon Prime Video, Facebook, Hulu, Netflix, YouTube

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