Global Video Forecast 2018–2025
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The 20,000 Foot View: will represent an epoch-defining era for video as streaming supplants analogue as the main technology for delivering content to TV audiences. In 2018 streaming video subscriptions already reached parity with pay-TV subscriptions in leading markets. The traditional division between traditional pay-TV and subscription video on demand (SVOD) progressively matters less as the market matures. Between 2018 and 2025, the entire TV subscription market – including streaming video – will grow by to billion. At the same time the entire video advertising market will increase by to billion.
Key Findings
- SVOD user was almost on par with at 2018
- In the video streaming subscriptions at penetration on par with pay-TV in
- Due to video, overall video ad revenue nominally grow by from 2018 2025 to billion
- Despite nominal video ad revenue on constant weighting will decline over the five years
- Analogue subscriptions decline by from million in to million in 2025
- Analogue subscription’s decline will be offset by subscription growth between resulting in video subscription revenue increase of to billion
- SVOD revenue increase from million in 2018 billion in 2025 – a of
- Free video will grow by from three in 2018 to reach billion 2025
- Streaming’s share subscription revenue will increase from 2018 to in 2025
- The OTT share of ad revenue will from in 2018 to in
- The overall market for all analogue and subscriptions revenues and ad revenues rise by a mere between and 2025 to billion
Companies and brands mentioned in this report: Alphabet, Amazon, Amazon Prime Video, Facebook, Hulu, Netflix, YouTube