TV Fandom Q2 2018 SVOD Audiences Become Mainstream
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TV fandom underpins viewing across all platforms and territories, but is being reshaped by streaming, with audiences having much greater control over what they watch. This choice-led viewing provides the foundations for deeper degrees of audience fandom, but also the diminishment of more passive audience elements. Subscription video on demand (SVOD) continued to disrupt traditional linear pay-TV service offerings in 2018, with Netflix increasing its weekly active users (WAUs) from to year-on-year and household SVOD subscriptions increasing from to over the same period. The shift to SVOD has not yet directly reshaped the type of shows that dominate fandom, with the Big Bang Theory still the most popular, but it has illustrated the homogenisation of consumer characteristics across demographics, as the developed markets become increasingly digitally native. This is where the change begins.
Companies and brands mentioned in this report: Reasons Why, Amazon, Amazon Prime, AMC, American Horror Story, BBC, Blue Planet, Catfish, CBS, Doctor Who, Facebook, Foxtel, Foxtel Now, Game of Thrones, HBO, HBO Now, ITV, Luke Cage, Man In The High Castle, Mr Robot, NCIS, Netflix, NowTV, Sherlock, Sky, Stranger Things, The Big Bang Theory, The Flash, The Voice, The Walking Dead, Top Gear, Transparent, Twitter