Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Video churn
Streaming TV’s cord-cutting moment

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Tim Mulligan

June 2024

Business Strategy

Global subscriber growth is maturing while incomes are becoming constrained and alternatives to streaming TV are proliferating. For the first time in the history of subscription video on demand (SVOD),...

Gamers
A cross-entertainment summary

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Karol Severin

June 2024

Business Strategy

This report presents the key figures, behaviors, and preferences of gamers across entertainment. Graphics in this report show selected gamer segments, compared to relevant consumer segments across entertainment...

Defining podcast taste
The universal appeal of music, news, and comedy

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Rutger Rosenborg

June 2024

Business Strategy

While the epicentre of podcasting revenue is in the West, the listener base has become truly global. According to MIDiA’s podcast forecasts, Asia Pacific already accounts for three times as many podcast...

Death of the town square
Social fragmentation and a decentralised digital future

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Hanna Kahlert

June 2024

Cultural trends

Social platforms have long ‘civilised’ the online world by providing common gathering grounds, but internal disruption and proliferating competition threaten this status quo. While the dominant players...

Sustainability from chaos
How today’s artists find sustainable success in a turbulent music industry

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Mark Mulligan, Keith Jopling, Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Fernanda Balzaretti and Ula Kalkyte

June 2024

Audience Insight

Success in the modern music industry has been transformed by the streaming era. Previous markers and methods, such as national charts and radio plays, have been replaced by streaming playlists and social...

MIDiA Research 2024-2031 global subscription video forecasts

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Tim Mulligan, Ben Woods and Mark Qi

May 2024

Business Strategy

MIDiA’s global subscription video forecasts captures a broad view of the market. With limited video subscriber growth remaining in the West, revenue growth will be fuelled by price rises and increased...

Golden years, golden opportunity
Older gamers are a key growth opportunity in a challenging games market

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Rhys Elliott

May 2024

Audience Insight

Unlike in the past, gamers are now sticking with games through adulthood and into old age, leading to a growing segment of older gamers. Older gamers are a valuable segment posing a key growth opportunity...

MIDiA Research 2024-2031 global music forecasts
Rise of the Global South

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Mark Mulligan, Tatiana Cirisano and Perry Gresham

May 2024

Business Strategy

The 2024 edition of MIDiA’s global music forecast captures a market at a crossroads. With limited streaming user growth remaining in the West, revenue growth will be fuelled by price rises and ARPU increases,...

State of the music video economy
Balancing act

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Tatiana Cirisano and Fernanda Balzaretti

April 2024

Consumer behaviour

music industry

music publishing

The rise of short-form video, and the resulting shift in value from music videos to music in videos, have upended the music video space. This report unpacks the growth of short-form, the resulting decline...

Niche is mainstream
How scenes, niche aggregators, and creators will reshape entertainment

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Hanna Kahlert

April 2024

Audience Insight

As niche officially becomes mainstream, the entertainment industry faces a delicate balance. Audiences are losing interest in broad, mainstream propositions, but hyper-personalised niches are inherently...

Bifurcation theory
How today’s music business will become two

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Mark Mulligan and Tatiana Cirisano

April 2024

Business Strategy

The music business is bifurcating, with streaming emerging as the place for mainstream music and lean-back consumption, and social as the spiritual home of fandom and the creator economy. In this report...

Gamers' time
Where it is and how to get it

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Karol Severin

April 2024

Business Strategy

Product Strategy

With the attention economy saturated, there is next to no incremental entertainment time up for grabs. This comes precisely at a time when more games depend on growing time spent. As games are only the...

Mainstreaming the metaverse
The Apple Vision Pro and entertainment’s opportunity

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Tim Mulligan

April 2024

Business Strategy

The Q1 2024 US launch of the Apple Vision Pro virtual reality (VR) / augmented reality (AR) device has reignited interest in the metaverse, a bus that has so far stubbornly refused to arrive. Apple’s...

MIDiA Research 2024–2030 global podcast forecasts
Road to a $10 billion business

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Mark Qi and Rutger Rosenborg

March 2024

Business Strategy

The temporary digital consumption boom of the pandemic gave way to an inflationary landscape fuelled by global supply chain issues and geopolitical crises. While inflation levelled out in 2023, the residual...

Virtual influencers
The opportunity for brands and creative agencies

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Ben Woods

March 2024

Business Strategy

Brands and creative agencies can claim a larger slice of the creative economy as adoption of virtual influencer content accelerates. Cheaper to run, with higher productivity rates and more monetisation...

MIDiA Research Panel Creator Survey
2023

Cover image for MIDiA Research Panel Creator Survey

Kazia Rothwell

March 2024

Audience Insight

Key data and insights included in this report: Analysis of MIDIA Research’s creator panel, including age, gender, and region Type of creative content produced by panel creators Time, money, and, earnings...

Recorded music market 2023
Back to life

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Mark Mulligan

March 2024

Business Strategy

After a slower 2022, the global recorded music market returned to strong growth in 2023. It was, however, also the first year that the artists direct segment lost market share, with changes to the streaming...

BE THE CHANGE
Gender equity in music

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Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Ashleigh Millar, Samuel Griffin and Kazia Rothwell

March 2024

Business Strategy

Audience Insight

In many ways, women ruled the music industry in 2023. Women swept the 2024 Grammy Awards, winning all the “big four” categories. Taylor Swift and Beyoncé completed record-breaking tours and, according...

Pluto TV Q4 2023 consumer deep dive

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Tim Mulligan

March 2024

Audience Insight

This slide deck presents a snapshot of Pluto TV users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription...

Paramount+ Q4 2023 consumer deep dive

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Tim Mulligan

March 2024

Audience Insight

This slide deck presents a snapshot of Paramount+ users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription...

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Showing 61 to 80 of 684 results.