Reports: Xbox

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Is in-game advertising the next frontier for PC and console games?

Flipping the script Game IP transmedia needs to evolve

MIDiA’s 2025 predictions It’s social’s stage now

The single-player opportunity Course correcting from a red to blue ocean

Not all social entertainment behaviour is created equal Audience deep dive

2023 MIDiA predictions Pivot point

Advertising Marketing in the era of lean through

Profiling single-player versus multiplayer gamers A generational changing of the guard

2021 Predictions The Year of the Immersive Web

Next-Generation Consoles PS5 Starts in Pole Position

Post-Pandemic Programming Surviving and Thriving in the Recession

Recession Impact How an Economic Downturn Could Reshape Digital Media

The Games Streaming Subscription Revolution Meet the Players

Mapping Daily Active Gamers Across Platforms Diversity Is The Name Of The Game

The Emergence Of The Always On Gamer Profiling Console Owners

Content Connectors How the Coming Digital Content Revolution Will Change Everything