Product Strategy Reports from MIDiA Research

Hybrid shock
How ads will change SVOD

Report by Tim Mulligan

31 Aug 2022

20,000 foot view: The combined effects of market saturation for subscription video on demand (SVOD) alongside a growing cost-of-living crisis are forcing pureplay SVOD services to modify their ad-free...

Music IP as video content
Why music fandom is strategically important for D2C

Cover image for Music IP as video content

Report by Tim Mulligan

28 Jul 2022

£3,000.00 excl. VAT

music video

music genre

music ip

20,000 foot view: Music rightsholders are keen to leverage artist IP in an increasingly competitive direct-to-consumer video landscape, where appealing to silver streamers is a strategic play to minimise...

Video discovery
The new streaming battleground

Report by Tim Mulligan

25 Jan 2022

£3,000.00 excl. VAT

Q3 2021

discovery

streaming video discovery

Now that video streaming consumer activity is mainstream (Netflix WAU is currently at 59%), the challenge is for video to maintain its dominance over competing media formats. At the heart of all this...

Karaoke app user deep dive

Report by Mark Mulligan

30 Nov 2021

£3,500.00 excl. VAT

mobile apps

next gen apps

apps

This report presents data concerning karaoke app users. This data is taken from MIDiA’s Q3 2021 consumer survey. The online survey comprised 9,000 respondents across the US, Canada, Australia, UK, Germany,...

From social media to creator tools
The evolution of UGC

Cover image for From social media to creator tools

Report by Hanna Kahlert

30 Sep 2021

£3,000.00 excl. VAT

entertainment

attention economy

lean in

Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions...

Music creator tools forecast
Moving towards a hybrid future

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Report by Mark Mulligan

24 Sep 2021

£5,000.00 excl. VAT

creators

Music creators

artists

Once upon a time, music software and hardware were distinct market segments, but now they are increasingly fusing into a network of hybrid creator tools ecosystems. Standalone hardware still has a vibrant...

Creator hubs
Creator tools’ next growth driver

Report by Mark Mulligan and Kriss Thakrar

7 Sep 2021

£3,000.00 excl. VAT

creators

Music creators

artists

The emerging competitive dynamic between insurgents and incumbents is the catalyst for an unprecedented period of innovation in the music creator tools space. However, because this dynamic is underpinned...

Addressable creator markets
An opportunity with many layers

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Report by Mark Mulligan

29 Jul 2021

£4,000.00 excl. VAT

Music creators

artists

creator tools

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest....

MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

Cover image for MIDiA Research video streaming subscription forecasts 2021-2027

Report by Tim Mulligan

28 Jun 2021

£5,000.00 excl. VAT

Video

forecast

2021

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel...

Games subscriptions
Early market leaders and consumer profiles emerge

Report by Karol Severin

28 May 2021

Games

Product Strategy

games subscriptions

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that...

Live streamed concert demand
Ready for prime time

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Report by Mark Mulligan, Karol Severin and Kriss Thakrar

21 May 2021

£3,000.00 excl. VAT

live streamed concerts

live stream concerts

virtual concerts

Virtual concerts went from zero to a hundred at an unprecedented rate during the pandemic-shaped 2020, and the momentum carried through to 2021. But if lockdown years are like dog years, then so too...

Podcast audiences
Competing for attention

Report by Mark Mulligan

20 May 2021

£3,000.00 excl. VAT

Podcasts

podcast strategy

Product Strategy

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come...

In-game spending
Cross-entertainment product strategy

Report by Karol Severin

30 Apr 2021

£3,000.00 excl. VAT

games product strategy

in-game spending

games forecast

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future...

Creator culture
The song becomes the feed

Report by Mark Mulligan and Kriss Thakrar

26 Apr 2021

£3,000.00 excl. VAT

creators

Music creators

creator tools

The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the...

Music Product Strategy Re-boot
Time to Monetise Fandom, Not Access

Cover image for Music Product Strategy Re-boot

Report by Mark Mulligan

25 Jan 2021

£3,000.00 excl. VAT

music product strategy

music formats

artist formats

As streaming reaches maturity in many of the largest music markets and middle-tier artists struggle to make ends meet with the live music hiatus, the time has come for a music product strategy re-boot...

Creator Tools
The Music Industry’s New Top of Funnel

Report by Mark Mulligan

13 Nov 2020

£7,500.00 excl. VAT

creators

Music creators

artists

Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption catalysed the already-rapid...

Podcasts Q2 2020
Spotify Takes an Early Lead

Report by Mark Mulligan

9 Oct 2020

£3,000.00 excl. VAT

Podcasts

podcast strategy

Product Strategy

Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is still in its infancy, with...

Reports: Product Strategy