YouTube may be the only viable platform for long-form video podcasts, but that does not mean audio-first podcast platforms should abandon video. Instead, podcast platforms should leverage video both as a podcast format and as a marketing driver to increase podcast discovery and consumption. To do so, audio platforms must recognise and improve the features that amplify the power of video — namely, algorithmic recommendations and video creator tools.

Key data and insights in this report:

  • Monthly podcast listeners top podcast platforms, including YouTube, Spotify, Amazon Music, Apple Podcasts, and Audible, Q3 2024
  • User behaviour for YouTube podcast listeners, Q3 2024, and comparison to 2023
  • Podcast consumption preferences for podcast app users, (e.g., watching full videos of podcasts, listening to podcasts without watching) Q3 2024
  • Podcast discovery channels for monthly podcast listeners, Q3 2024
  • Tool and format preferences for creators of videos to post on social media, Q3 2024

This report sources data from:

  • MIDiA Research Consumer Survey Q3 2024, fielded in US, UK, Australia, Canada, Germany, France, Netherlands, Japan, Mexico, n = 9,000

Words: 3091 Pages: 17 Infographics: 4

Companies and brands mentioned: Amazon, Amazon Music, Amazon Prime, Apple, Audible, MTV, Spotify, TikTok, and YouTube

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