Reports: Sony

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

US Gamers
Targeting Games Franchises to Compete in the Attention Economy

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Karol Severin
Games used to be isolated from other media activities. This has all changed with the rise of the attention economy, and the shift of gaming devices from purely consoles, to smartphones now supporting other media formats. This dynamic opens a floodgate of opportunities for media and entertainment companies, tech majors, telcos and brands alike to create cross-entertainment collaboration and marketing opportunities.
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The Games Streaming Subscription Revolution
Meet the Players

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Karol Severin
Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading games developers and publishers. The rise of games streaming opens doors to device- and platform-agnostic solutions all across the attention economy, as companies look to capture the engagement of valuable gamer segments for their respective ecosystems and business objectives.
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MIDiA Research Predictions 2019

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Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller
In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Companies and brands mentioned in this report: ABC, Alibaba, Alphabet, Amazon, Amazon Prime Video, Apple, Apple Music, AT&T, BBC, BT, BT Sports, BT TV, Bundesliga, Cambridge Analytica, DAZN, Disney, Eleven Sports, Endemol, ESPN, ESPN+, EU, FA Cup, Facebook, Fox, Google, Grey’s Anatomy, HBO, Hitco, IGTV, Instagram, Instagram TV, Jet.
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Streaming Music Growth
How The S-Curve Will Determine Growth

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Mark Mulligan
Streaming music drove trade revenues of $5.4 billion in 2016, up 57% from $3.5 billion in 2015 while music subscribers grew from 68.5 million to 106.3 million over the same period. The rate at which the streaming music market will grow, and the level at which it will peak, is determined not just by industry strategy but also by the underlying laws of consumer adoption.
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