Brazil music market Ready for prime time

Brazil’s large, youthful population has fully embraced streaming. It is now the country’s top consumption format and the source of 82% of its recorded music revenue. This is helping Brazilians’ strong connection to music reach across borders, with the Brazilian funk genre and artists like Anitta becoming global sensations. As a result, international players have their eyes on Brazil not just as an import market, but also a target for investment. Meanwhile, infrastructural challenges to the domestic music business are lessening. Using MIDiA Q2 2024 consumer data, streaming service market shares, and current and forecasted recorded music revenue, this report presents a snapshot of Brazil’s current and future music industry — an essential guide for any music company looking to invest, market, or launch in the region.

Key data and insights included in this report:

Comparison of music consumption format in Brazil and all-country average
Comparison of usage of music streaming apps in Brazil and all-country average
Analysis of Brazilian music streaming app subscriber market shares
Consumer openness to music from outside their native culture and language
Brazilian recorded music market revenue forecast for 2024-2031

Survey data is based on MIDiA Research Consumer Survey Q2 2024 fielded in US, UK, Australia, Canada, Germany, France, Sweden, South Korea and Brazil, with focus on Brazil data and MIDiA Research Music Forecast 2024, Global, focusing on music revenue.

Words: 3538 Pages: 18 Infographics: 5

Companies and brands mentioned in this report: Amazon Music, Amazon Music Unlimited, Amazon Prime, Android, Anitta, Apple, Apple Music, Believe, Billie Eilish, ByteDance, Carmen Miranda, Crowley Charts, Deezer, Flow Podcast, Getulio Vargas Foundation, Globo TV, Henrique & Juliano, International Monetary Fund, Ivete Sangalo, Iza, Jorge & Mateus, Jovem Pan, Kevin O Chris, KondZilla, Ludmilla, Marília Mendonça, MC Kevinho, MC Ryan SP, Mix FM, Podpah, Sepultura, Som Livre, Sony Music Group, Spotify, Taylor Swift, TIM Telecommunications, Tom Jobim, Transamérica FM, UnitedMasters, Universal Music, Warner Music Group, The Weeknd, and YouTube

Already a MIDiA client?

Get full access to this report and assets

If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.

Our client subscriptions include:

Full access to our extensive report catalogue
Best in class insights and data
Direct analyst guidance

I want to receive MIDiA's monthly newsletter

I want to receive marketing and communication updates from MIDiA Research, including emails about their services, events, and product updates

I understand that I can unsubscribe at any time and that my data will be processed in accordance with MIDiA Research's privacy policy

I want to join the MIDiA Panel

Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.