Reports: Instagram

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cross-platform success Using social platforms to build audience and fandom

Social as the home of online scenes Going beyond viral moments

Beyond the hype AI music creation in 2025

India market focus A fandom and AI-forward online population

Social audiences are fragmenting Social platform user profile

Germany media consumption Q4 2024 Growth potential on all fronts

Social 2025 Navigating platforms for fan power

MIDiA’s 2025 predictions It’s social’s stage now

MIDiA Research 2024-2031 global social forecasts New frontiers and strong growth ahead

The state and future of music fandom Unleashing fan creativity

Virtual artists and virtual influencers A new (virtual) reality

Fandom and identity For fans, entertainment goes beyond enjoyment of content

Web 3.0 is here Navigating the new culture of digital entertainment

Profiling Steam users A valuable gamer niche

The AI entertainment revolution How artificial intelligence will reshape media consumption

Attention economy Reasons, not ways, to spend attention