instagram Reports from MIDiA Research

Spotify Q2 2021 earnings
Slowdown arrives

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Report by Mark Mulligan

11 Aug 2021

The growth headwinds that appeared in Q1 2021 manifested in a pronounced user growth slowdown in Q2, with ad-supported users hit hardest. Spotify has been through lean growth periods before, but what...

Addressable creator markets
An opportunity with many layers

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Report by Mark Mulligan

29 Jul 2021

£4,000.00 excl. VAT

Music creators

artists

creator tools

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest....

In-game spending
Cross-entertainment product strategy

Report by Karol Severin

30 Apr 2021

£3,000.00 excl. VAT

games product strategy

in-game spending

games forecast

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future games...

Creator culture
The song becomes the feed

Report by Mark Mulligan and Kriss Thakrar

26 Apr 2021

£3,000.00 excl. VAT

creators

Music creators

creator tools

The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the...

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Report by Hanna Kahlert

19 Apr 2021

£3,000.00 excl. VAT

4Chan

AOL

Clubhouse

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok,...

Media consumption
Lockdown’s attention boom

Report by Mark Mulligan

12 Feb 2021

£3,000.00 excl. VAT

Media and Marketing

media consumption

entertainment consumption

2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These conditions...

Sports audiences
The Gen Z opportunity

Report by Alistair Taylor

8 Feb 2021

£3,000.00 excl. VAT

Activision Blizzard

Amazon

amazon prime video

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and...

Music Product Strategy Re-boot
Time to Monetise Fandom, Not Access

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Report by Mark Mulligan

25 Jan 2021

£3,000.00 excl. VAT

music product strategy

music formats

artist formats

As streaming reaches maturity in many of the largest music markets and middle-tier artists struggle to make ends meet with the live music hiatus, the time has come for a music product strategy re-boot...

Sports Rights
The Great Reset

Report by Alistair Taylor

16 Dec 2020

£3,000.00 excl. VAT

Amazon

BT Sport

BT

COVID-19 exposed live entertainment as a vulnerable asset class during a global health crisis, rendering services overly reliant on live sports broadcasts as primary churn candidates. A major overhaul...

The Global Music Publishing Market
Streaming Shifts the Conversation

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Report by Zach Fuller

22 Aug 2019

£3,000.00 excl. VAT

at&t

Amazon

Anchor

The effects of music streaming having supplanted both the download and the CD as the mainstream format for recorded music (accounting for 50% of total recorded revenue in 2018) are being keenly felt across...

MIDiA Data Spotlight: Social Apps
Facebook’s Long Shadow

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Report by Alistair Taylor

27 Sep 2018

facebook

social app

WAU

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Facebook Dominates Social App Usage Weekly Active Usage of Leading Social Apps, Q1 2018 Regardless...

Social TV Show Fandom
Nuances In Engagement Among SVOD Subscribers

Report by Tim Mulligan

24 Oct 2017

facebook

tv networks

YouTube

As the TV viewing experience becomes increasingly fragmented across the digital sphere, TV show fandom is becoming ever more nuanced. Across the five largest social apps by weekly usage, TV...

Instagram User Profile
Edging Towards Mainstream

Report by Zach Fuller

17 Nov 2016

instagram

Instagram users

Instagram demographics

Instagram was far from the first image-centric service to gain prominence, but something about its simple interface, filtering capabilities and ease of sharing saw the platform become something of a visual...

Next Steps For Music Video
How Music Videos Miss Much Of The YouTube Opportunity

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Report by Tim Mulligan

21 Jan 2016

music video

youtube music

YouTube

The 20,000 Foot View The music video has undergone a major transformation since its original conceptualization in the 1970s and commercialization in the 1980s. Originally a tool to drive sales, MTV transformed...

Reports: instagram