Reports: Microsoft

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Recession Impact
How an Economic Downturn Could Reshape Digital Media

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Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller
Apple
Spotify
Amazon
Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking the appetite for the structural reform required to right the faults in the global financial system that catalysed the slowdown.
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The Playlist Revolution
Streaming’s Battleground

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Zach Fuller
Streaming Music
Apple
Spotify
Playlists are swiftly becoming the lingua franca of the music streaming economy. While most closely associated with Spotify, playlists are now central to streaming as an entire sector. While playlists may not yet have become the dominant use case for streaming music in the way that binge watching is for video, they are transforming how audiences consume music and are becoming the key tool by which streaming services can differentiate in a commodified and highly-competitive market.
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The Global Music Publishing Market
Streaming Shifts the Conversation

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Zach Fuller
Apple
Spotify
Spotify
The effects of music streaming having supplanted both the download and the CD as the mainstream format for recorded music (accounting for 50% of total recorded revenue in 2018) are being keenly felt across the music publishing industry. The DNA of streaming consumption (playlists, lower mechanical royalties, less revenue on average for superstar catalogue) has firmly shifted the goal posts in market influence, meaning the position to drive the overall publishing market is increasingly up for grabs.
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The Games Streaming Subscription Revolution
Meet the Players

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Karol Severin
Streaming
Apple
Spotify
Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading games developers and publishers. The rise of games streaming opens doors to device- and platform-agnostic solutions all across the attention economy, as companies look to capture the engagement of valuable gamer segments for their respective ecosystems and business objectives.
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MIDiA Research Predictions 2019

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Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller
Apple
Spotify
YouTube
In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Companies and brands mentioned in this report: ABC, Alibaba, Alphabet, Amazon, Amazon Prime Video, Apple, Apple Music, AT&T, BBC, BT, BT Sports, BT TV, Bundesliga, Cambridge Analytica, DAZN, Disney, Eleven Sports, Endemol, ESPN, ESPN+, EU, FA Cup, Facebook, Fox, Google, Grey’s Anatomy, HBO, Hitco, IGTV, Instagram, Instagram TV, Jet.
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