Reports: Microsoft
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
AI futures Culture wars
The future of creator hardware AI’s new creative lane
The single-player opportunity Course correcting from a red to blue ocean
The AI entertainment revolution How artificial intelligence will reshape media consumption
Rebooting video fandom Games as a video streaming genre
Attention inflation How multitasking is reshaping the attention economy
From marketing to monetisation The games video opportunity for games companies
2022 MIDiA predictions The year of the creator
In-game spending Cross-entertainment product strategy
2021 Predictions The Year of the Immersive Web
Next-Generation Consoles PS5 Starts in Pole Position
COVID-19 The Self-Isolation Entertainment Boom
Recession Impact How an Economic Downturn Could Reshape Digital Media
The Playlist Revolution Streaming’s Battleground