Reports: Microsoft

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Is in-game advertising the next frontier for PC and console games?

AI futures Culture wars

The future of creator hardware AI’s new creative lane

The single-player opportunity Course correcting from a red to blue ocean

The AI entertainment revolution How artificial intelligence will reshape media consumption

Rebooting video fandom Games as a video streaming genre

Attention inflation How multitasking is reshaping the attention economy

From marketing to monetisation The games video opportunity for games companies

2022 MIDiA predictions The year of the creator

In-game spending Cross-entertainment product strategy

2021 Predictions The Year of the Immersive Web

Next-Generation Consoles PS5 Starts in Pole Position

COVID-19 The Self-Isolation Entertainment Boom

Recession Impact How an Economic Downturn Could Reshape Digital Media

The Playlist Revolution Streaming’s Battleground

The Global Music Publishing Market Streaming Shifts the Conversation